Director of Licensing, LATAM

hace 7 días

Mexico City PepsiCo A tiempo completo

Overview We Are PepsiCo. Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we’re excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. Our product portfolio, which includes 22 of the world’s most iconic brands such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years. A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you’re from, or who you love, you can always influence the people around you and make a positive impact in the world. Responsibilities Strategy & Planning – work with the VP of Licensing & Merchandising to develop and execute long‑term and short‑term licensing strategies to maximise revenue and brand influence across the region. Business Development – identify, negotiate and secure partners and licensing agreements across key product categories within the region to ensure revenue growth and brand alignment. Partner Management – manage agent relationships in the region, ensuring delivery against PepsiCo licensing strategy and key initiatives, and ensure financial and brand compliance. Cross‑functional Collaboration – partner with Marketing, Design and Digital Communications to drive brand presence and revenue. Retail Sales & Marketing – cultivate and maintain key retailer relationships for licensing strategy execution and secure meaningful programs and product launches. Market & Trend Analysis – use consumer insights, market trends and performance data to deliver against licensing objectives and identify new business opportunities. Qualifications 8–10+ years of experience launching licensed goods across the LATAM region, with exceptional contacts with retailers and licensees. Experience across a wide cross‑section of product categories (Health & Beauty, Softlines, Food & Beverage, Hardlines). Strong background in managing agent partnerships. Strong negotiation skills and experience managing a portfolio of brands. Exceptional communication skills. If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. Benefits and Development Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self‑learning. Leadership development programs. Specialized training according to the role. Learning experiences with internal and external providers. Recognition programs for seniority, behavior, leadership, and life moments. Financial wellness programs. Flexibility program to balance personal and work life. Family benefits such as Wellness Line, agreements and discounts, scholarship programmes for children, and assistance plans for life moments. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a workforce and innovation for the organization. #J-18808-Ljbffr

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