Platform Media Manager

hace 2 semanas

Mexico City inDrive A tiempo completo

As a highly-regarded high-tech unicorn company, inDrive has been making a positive global impact since 2013. Harnessing the power of innovative mobile technologies, our core product is redefining ride-hailing, while simultaneously introducing new business verticals that are propelling us toward becoming a super app. With our cutting-edge solutions and dynamic work environment, we provide a unique opportunity for individuals to contribute to our mission of combating injustice on a global scale.We're looking for a Media Manager to lead inDrive media planning and buying across offline and online channels in Mexico. You'll be responsible for developing and executing impactful media plans, overseeing campaigns, coordinating with internal teams and media partners, and working closely with the business to drive results.Cost-effective media planning & buying in line with region business & marketing plans (offline + online) for all activations in MexicoWork independently to manage and execute media projectsAnalyze marketing briefs and formulate effective media plansOversee and analyze campaign performance, presenting insightful reports on both business & media level resultsCoordinate with different teams and stakeholders for media plan executionMaintain relationships with media vendors and partnersAt least 4 years of experience with Media (in media agency or on client-side)Ability to do the whole planning process independentlyProficiency in media analytics and planning tools: ability to use the tools available and provide detailed media report with conclusionsAdvanced understanding of various online and offline media channels: different formats available, best fit for different marketing objectives, optimization opportunitiesExpertise in data analysis and interpretation: ability to find the insights to generate business-related hypothesis and explain the detailsFamiliarity with advertising trends and innovations: being able to provide recommendation in line with those, to identify the relevant innovations for testProficiency in tracking and optimizing campaign performance: understanding of core and proxy KPIs for each channel and media in total, experience in creating the mid-reports and providing optimization suggestions based on thatCommunication: being able to find an agreement as a team-playerB2+ English and Spanish

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