Head of Marketing

We are Hiring Talkpush is hiring sales professionals, product managers, marketers, and developers to join its team. Most positions are based in our offices all over the globe: San Francisco, India, Philippines, Costa Rica, Mexico, and Hong Kong. Intelligent and ideological candidates interested in changing the world of recruitment are welcome to apply. Just have a chat with us on our website or on our Facebook page. Read more about the Talkpush culture here. ⚠️ Don’t apply if this is you Recruitment is one of the oldest, most established industries, and we’re out to change it completely through automation. This isn’t a 9‑to‑5 job that delivers the same experience every day; it’s a place where once in a while you wake up with a burning desire to implement a new solution and to test the heck out of it. We seek people who aren’t willing to stand behind their ideas, who prefer change to be predictable and gradual, and who will obsess over a problem until they can puzzle it out. If that sounds like you, we can offer interesting challenges, an international team, and a mission to help millions of people get hired by focusing relentlessly on building better candidate experiences. Role Overview As the Head of Marketing, you will report to the CEO and work closely with Sales, Customer Success and Product Management to grow our customers globally. You will define strategy, lead and execute demand generation and marketing funnel optimization, using inbound marketing tactics, page conversion testing, online advertising, and email marketing to grow our database and overall company revenue. Responsibilities Lead Generation Own relationship with sales and foster a strong communication and SLA between marketing and sales. Drive all Lead Generation efforts, including setting strategy, developing forecasts, executing, and measuring results. Build a predictable pipeline of qualified leads through outbound, inbound, and referrals. Drive demand gen engine, including leads, MQLs, SQLs, and opportunities. Create, manage, and monitor performance for all Lead Generation initiatives: email campaigns, content marketing, nurture programs, webinars, events, SEO, SEM/paid advertising on LinkedIn and Facebook, and discussions on online forums/groups. Conduct A/B tests and use a data‑driven approach to refine outcomes to hit KPI targets like inquiries, SQL, and sales‑active pipeline. Generate creative ideas on how to generate new leads for our sales team. Innovate, rethink, growth hack. Collaborate with sales, product, engineering, CSM, and leadership to drive new business, cross‑sells and upsells, and be confident in owning a pipeline number. Growth Hacker Lead customer advocacy with creation of beautiful case studies and viral video content. Identify new ways to connect with the community of buyers (growth hack), such as a podcast series to help the CEO connect with thought leaders. Manage the strategy and setup of paid campaigns. Manage the Marketing Team Build, lead, and mentor a team of marketers across demand gen, content marketing, product marketing, and more. Maintain a consistent brand voice and message across all paid programs. Optimize our marketing automation and lead nurturing processes through email, content, and social channels. Establish closed‑loop analytics with sales to understand how inbound marketing activity turns into customers and continually refine the process to convert customers. Required Experience 5‑10 years of experience in B2B SaaS sales and/or marketing with a proven track record of driving revenue growth in a lead generation role. Track record as an owner of the marketing funnel, knowing how to generate leads, ideally with quota‑carrying experience. Expert in end‑to‑end inbound marketing and experience using HubSpot/Marketo/Eloqua marketing automation and blogging software to generate traffic, convert visitors into leads, and nurture them into customers. Demonstrated ability to manage leads, funnels, nurture strategies, drip marketing, digital, online, and live events. Clear and concise communication skills with an ability to present results to a group. Experience with enterprise sales and B2B marketing is a huge plus. Ready to work in a true startup environment, with autonomy and execution under limited resources. Strong preference for candidates with international experience. Experience blogging, writing thought‑leadership pieces, speaking, and growing a personal audience on social media. Excellent communicator and creative thinker, ability to use data to inform decisions. Knowledge of paid marketing channels and technologies: paid search, retargeting, social media advertising (Facebook, LinkedIn, etc.) and content distribution placement. Bonus skills: HTML/CSS, Adobe Creative Suite. #J-18808-Ljbffr