Category Manager

hace 1 semana

Ciudad de México, Ciudad de México Warner Media, LLC. A tiempo completo

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Job

To lead and manage the Sales and product development of Fashion, Footwear, Accessories and Publishing categories in Mexico. Builds day-to-day relationships with all licensees and certain retailers. Increases sell-in and sell-through of licensed products by working activation plans with licensees. Seek opportunities with retailers to expand current distribution and penetration of licensing programs either through existing or new licensees.

The Daily – Major Activities

  • Assists the General Manager in developing the Annual Category Plan (Sales & Marketing plan) aligned with Global Category strategies.
  • Responsible for initiation and closing of sales/marketing presentations; Initiation of local meetings with Licensees to ensure communication and opportunities; Compile/distribute/inform Licensees on any/all information.
  • Assists local office & Headquarters to manage, implement and achieve Category Plan and Strategic Plan (long term - plan) tracking results against objectives.
  • Manage product development along Licensees these are consistent with each property's' brand objectives and meet retailer, consumer and Creative/Brand Assurance Requirements.
  • Manage with marketing, Retail Business development staff and other Sales colleagues to coordinate all aspects of retail and sales promotions with Licensees.
  • Build and maintain relationships with key retailers, licensees, distributors, manufacturers and relevant trade media contacts.
  • Monitor activities of competitors, both at the Licensee and retail levels.
  • Develops sourcing partners that can supply distribution licensees. Supervision approval of key manufacturing and sourcing partners product development. Supervises development of key products.
  • Keep open lines of communication with Headquarters on key issues: launching of new product, emerging local industry trends, new manufactures/partners, product selling and local fundamental strategies that will impact the Business.
  • Supervise the Credit/Legal/Contracts Process in order to avoid unacceptable credit and legal risk while maximizing contract turn-around times for each assigned category.
  • In hand with Anti-piracy department, work with all appropriate personnel and regional staff to insure that Anti-Piracy objectives are being met.
  • Stay updated on Category trends and industry data as a tool to constant discuss and influence licensees' strategies.
  • Keep regular communication with Global Franchise teams in order to update headquarters on local status and provide feedback on plans as requested.
  • Understand e-commerce alternatives that may increase licensee's sales. Support retail department in getting licensees onboard and maintaining product marketed on the different brand stores.
  • Support all Retail Analytics efforts by maintaining updated SKU records, communication with licensees and sharing retail reports.
  • Performs other related duties as assigned.

The Essentials

  • Bachelor Degree equivalent in business studies, marketing or brand management.
  • Full English Proficiency
  • Sound understanding of marketing and sales principles.
  • Keen understanding of the role of entertainment properties as a markering tool.
  • Excellent presentation skills.
  • Computer literate with full working knowledge of the Microsoft Office suite, particularly Word, Power Point and Excel.
  • Excellent presentation skills to a large group of people and upper management levels.
  • Excellent interpersonal skills: approachable, diplomatic, confident, good social skills to deal with all levels of staff.
  • Customer focused with professional, mature and down to earth approach.
  • Ability to take initiative and be proactive.
  • At least 5 years of proven success in sales/marketing and sales management

The Nice to Haves

  • Desirable data analytics knowledge.
  • Previous experience in licensing is preferred.
  • Previous experience in eCommerce is preferred.

How We Get Things Done...

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at
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