Sr. Product Marketing Manager, Alexa Mexico

hace 6 días


Ciudad de México, Ciudad de México Amazon A tiempo completo

Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Alexa International team is looking for a Senior Product Marketing Manager to define and execute the marketing strategy for Alexa in MX and Spanish speaking US.

As a Product Marketing Manager, you will be responsible for driving customer engagement, monetization, and retention for Alexa through strategic marketing, cross-functional collaboration, and data-driven optimization.

Key job responsibilities
  • Establish deep expertise in Alexa's various use cases and develop impactful marketing strategies to drive highvalue customer actions, engagement, monetization, and retention.
  • Manage complex tradeoffs across multiple strategic marketing initiatives and establish streamlined, efficient processes for campaign delivery.
  • Collaborate closely with the product team to create and execute exceptional customer journeys for Alexa use cases.
  • Proactively identify and resolve any issues that could undermine the overall strategy and impede achievement of customer adoption and financial goals.
  • Work in partnership with business intelligence, engineering, and merchandising teams to design and execute testandlearn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.
  • Define new campaign proposals and conduct effectiveness studies to identify actions for continuous improvement.
We are open to hiring candidates to work out of one of the following locations:
Mexico City, DIF, MEX- 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience building, executing and scaling crossfunctional marketing programs
  • Experience leading gotomarket for consumer software or hardware product launches
  • Experience communicating results to senior leadership
  • Experience with customer segmentation, profiling, and targeting
  • Experience with A/B Testing or Multi-Variate Testing or both
  • Native Level Spanish proficiency
  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Master's degree in marketing, advertising, business or equivalent


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