Sr. Marketing Specialist

hace 2 semanas

Tláhuac, Ciudad de México Boston Scientific Corporation A tiempo completo

Work mode:
Hybrid
Onsite Location(s):Benito Juárez, DF, Mexico
Additional Locations: N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

  • At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and highperforming employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing whatever your ambitions.
    About the Role
  • This role will be responsible for supporting the marketing team by providing datadriven insights and analysis to guide strategic marketing decisions. This role involves analyzing market trends, competitive landscape, customer behavior, and sales performance to enhance the company's marketing efforts and drive business growth in the medical device sector. It will also be responsible for the execution and follow up of the HCP educational plan, product forecasting, as well as budget planning and control.
  • Sales and Marketing Support:
  • Collaborate with the sales and marketing teams to support campaigns and initiatives with data-driven insights.
  • Evaluate the effectiveness of marketing campaigns and suggest improvements.
  • Provide analysis to support product launches, pricing strategies, and promotional activities.
  • Customer Insights:
  • Analyze customer feedback and behavior to identify trends and preferences.
  • Segment customers and create detailed profiles to support targeted marketing efforts.
  • Competitive Analysis:
  • Monitor competitors' activities, products, and strategies.
  • Provide competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT).
  • Maintain an updated database of competitive intelligence.
  • Budget Control:
  • Monitor marketing budgets and expenditures to ensure alignment with financial goals.
  • Assist in the preparation of budget forecasts and financial reports for the marketing department.
  • Medical Education:
  • Support the development and execution of medical education programs for healthcare professionals.
  • Collaborate with medical affairs and clinical teams to ensure educational content is accurate and effective.
  • Evaluate the impact of medical education initiatives and provide insights for continuous improvement.
  • Assist in organizing and managing educational events and training sessions.
  • Product Forecasting and Planning:
  • Conduct demand forecasting to predict product needs and ensure optimal inventory levels.
  • Analyze sales trends and market conditions to inform product planning decisions.
  • Collaborate with regulatory & planning team to ensure product availability.

What we're looking for:

Required qualifications

  • Bachelor's degree in marketing, business management or a related field.
  • At least 4 years of experience in marketing roles.
  • English fluency B2 or higher.
  • Strong analytical and problemsolving skills with the ability to interpret complex data sets.
  • High level of accuracy and attention to detail in work.
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
  • Ability to work effectively in a teamoriented environment and collaborate with crossfunctional teams.
  • Digital Marketing knowledge.
  • Located in Mexico City

Preferred qualifications

  • Master ́s degree.
  • Previous medical device or healthcare sector experience.
  • Basic graphic design knowledge.

Requisition ID:

Job Segment:Medical Device, Business Manager, Database, Law, Nursing, Healthcare, Management, Technology, Legal

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