CRM Sr Specialist

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions If this is how you see your career, Colgate is the place to be Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities.

The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to single day.

Success in this role requires not only expertise in data and analytics skills but also in Programmatic Digital Media Buying and CRM (Consumer Relationship Management), strong communication skills, initiative and demonstrated experience in working with cross functional teams.

• Support highimpact initiatives to accelerate the digital transformation towards a more data driven organization
• Develop CRM data activation frameworks, roadmaps and guidelines from a portfolio perspective.
• Work closely with subsidiary teams to give appropriate advice for brand level CRM plans.
• Collaborate in CRM projects, audience creation and programmatic buying initiatives.
• Support audience insights from various 1st, 2nd and 3rd party data sets to drive CP vision for digital targeting, content development/personalization, and media recommendations
• Work with agencies to optimize reporting processes
• Lead monthly ingestion into divisional top level reporting from teams, validation of data and maintenance of visualization tools
• Help implement measurement and data visualization initiatives
• Work closely with external vendors to ensure the implementation and configuration of tools for data gathering, accurate analytics and dashboards.
• Ensure that new external digital platforms and campaigns includes the required implementation for data gathering and reporting
• Interface with cross functional teams at Colgate, agency partners and tech vendors to ensure data is collected and stored as needed, following global guidelines
• Identify trends and behavior in website traffic, customer reviews/ratings, social sentiment and media performance for analysis and action together with the specialists.
• Support in planning and execution of insights tests (KPI development, AB / MTV testing)
• Understand the role of website content, coupons, loyalty programs and identify user data signals to activate from website analytics

• BA in Business Analytics, Bachelor from computer science, economics or related fields
• At least 3 years work or equivalent relevant experience in digital media analytics at an agency, publisher/technology firm.
• Advanced English level

• Data Analytics: EXCEL (V/B macros), Google Sheets, Google Collab notebooks (preferred)
• Data Visualization Tools Data Studio, Datorama, Power BI
• Programming languages: MySQL, Python (preferred)
• Proven experience on programmatic buying, DMP and DSP (as DV360, Verizon, etc)
• Experience with CRM platforms (SalesForce Marketing Cloud)

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.

Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.