Research Sr. Manager

hace 3 semanas

Gustavo Adolfo Madero, Ciudad de México KidZania A tiempo completo
The Consumer Insights Sr. Manager is responsible for the global market research guideline and consultancy, seeking to discover target areas that help drive the operational and experience strategies to help place KidZania inside each territory. Uses all research tools and analysis techniques available in order to get the best results while maintaining KidZania's policies and standards throughout the process.

He is the top specialist in obtaining, cataloging, analyzing, and processing insights aimed at the continuous improvement of KidZania. Within his primary role, he is responsible for working with the target audience of children, families, and schools to gather information resources
  • Collects data on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations
  • Understands business objectives and designs surveys to discover prospective customers' preferences
  • Compiles and analyzes statistical data
  • Interprets data, formulates reports and makes recommendations
  • Provides competitive analysis on various entertainment companies' market offerings, identifies market trends, pricing/business models, sales and methods of operation
  • Evaluates program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remains fully informed on market trends, other parties research and implement best practices
  • Selects the most appropriate research methodology and techniques
  • Designs qualitative and quantitative research plans
  • Defines KidZania CongreZZ topics and program according to yearly goals
  • Provides key findings of KidZania CongreZZ and is responsible of the Kidea Report
  • Designs research questionnaires and moderator guides
  • Aligns and supports the implementation of the KidZania Census Bureau tool among the Franchisees
  • Provides key information of KidZania Census Bureau tool to business intelligence for compilation and benchmarks through dashboards
  • Helps Franchisees to solve Marketing, IPs and Group Sales problems thought market research tools
  • Delivers customer insight courses and materials to key Franchisees position
  • 10+ years of experience in Market research and data analysis application to client related business issues
  • Proven market research analysis experience
  • Statistical packages and databases
  • Familiarity with CRM packages
  • Persuasive communication skills with experience in group presentations and proposals
  • Customer insights guidelines and related documents
  • Establishes, coordinates, and executes our institutional Research program
  • Quarterly KIA reports (Compliments and complaints)

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