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Senior Manager, VIS

hace 3 meses

Ciudad de México, Ciudad de México The Coca-Cola Company A tiempo completo

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

Relocation Provided:

No

Job Posting End Date:

May 24, 2024

Shift:

Job Description Summary:

We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

OU VIS and Packaging Design Senior Manager's primary focus area will be:

  • Develop brand identity systems and packaging design for local or designated regional brands (where LATAM leads the project).
  • Support the development of global brands' brand identity systems and pack design where needed;
  • Develop design strategies which are relevant to consumers / shoppers, to drive accelerated transactions and consumer pull on analog and digital shelves;
  • Think analytically and creatively about the role of a visual identity system and packaging to strengthen the power of iconic brands;
  • Ensure visual identity systems contain clear directives, sufficient modularity and detailed guidelines to be seamlessly applied to any brand interaction;
  • Propose authentic, proprietary and innovative pack design solutions that can differentiate and strengthen the brand on analog and digital shelves;
  • Partner with other company stakeholders to drive thinking on how to apply visual identity systems on the consumer journey and shopper paths (both online and offline), creating consistency and iconic experiences;
  • Write a design brief and lead the design direction with external agencies to develop distinctive VIS and packaging solutions, that are designed for maximum effectiveness across variants and SKUs.

Qualification & Requirements

  • Significant Creative Development and Design Experience years)
  • Direct experience with logo design, graphics, packaging, art direction and branding
  • Preference for experience working in or partnering with design agencies
  • Experience working on Content development is preferred
  • Experience working in cross-functional and cross-geographical teams is preferred

Work Focus

  • Ability to lead brand VIS and packaging development
  • Good understanding of the Brand XP Design and the role of VIS
  • Expertise in working with different external partners (i.e. creative agencies, graphic design agencies, packaging production companies, printing firms)
  • Design thinking capability
  • Ability to work in Agile cross-functional teams

Communication Focus

  • Role will require frequent communication with OU Brand XP Consistency Design Lead, OU IMX Lead, Global Design Lead, OU IMX Team, XP Design and VIS and Packaging leads in other OUs;
  • Role will also interact frequently with external parties, particularly design agencies.

Broad expertise in

  • VIS development
  • Creative strategy
  • Packaging design
  • Consumer and shopper engagement
  • Creative development
  • Agile ways of working
  • Agency management
  • Styling and photography
  • Creative Cloud apps (Illustrator & Photoshop)
  • UX/UI

Primary location will be Mexico; however flexible location is allowed (within Latin America countries). Budget Relocation not approved for this role.

What you will find working here:

Driven by Purpose: A purpose-centric approach that empowers our people to protect or people, the environment and the communities we serve, while providing safe, quality products.

Iconic and Innovative Brands: Our portfolio represents over 250 products featuring some of the world's most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more

Global Connections: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world

Belonging to a Community: We are an organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to work.

Skills:

Adobe Illustrator, Adobe Photoshop, Agency Management, Arts Education, Creative Briefs, Creative Design, Creative Directing, Graphic Design, Motion Graphics, Photography, Project Management, Relationship Building, Storyboards, Strategic Thinking, UI UX, User Experience (UX) Design, Visual Design, Visual Graphics

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.


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