Manager Brand Communications Running

hace 2 semanas

Ciudad de México, Ciudad de México adidas A tiempo completo

Purpose & Overall Relevance for the Organization:

Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.

Key Responsibilities:

  • Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives
  • Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
  • Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited.
  • Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
  • Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market
  • Generate a framework for performance to set clear expectations with the team
  • Manage MWB for the country to ensure all implementations comply with approved plans following investment behind global priorities
  • Brief and manage internal and/or external resources for creating locally needed category specific marketing tools

Knowledge Skills and Abilities:

  • Experienced in job and fully qualified/trained
  • Combined broad theoretical and practical knowledge incl. company policies and practices

Requisite Education and Experience / Minimum Qualifications:

  • Economic/Business/ Administrative careers
  • 5 years experience in visual merchandising
  • Experience as Brand manager, brand activation

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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