Brand Marketing Specialist Men's Running LATAM

hace 1 semana

Ciudad de México, Ciudad de México Nike Deutschland GmbH A tiempo completo

Forma parte del equipo de NIKE, Inc.

NIKE, Inc. hace más que equipar a los mejores atletas del mundo. Es un lugar para explorar el potencial, borrar las fronteras y ampliar los límites de lo que se puede ser. La empresa busca personas que puedan crecer, pensar, soñar y crear. Su cultura aumenta al adoptar la diversidad y recompensar la imaginación. La marca busca a los triunfadores, los líderes y los visionarios. En NIKE, Inc. se trata de que cada persona aporte sus habilidades y pasión a un juego desafiante y en constante evolución.

Los narradores de historias, Marketing y Comunicación de NIKE, Inc. establecen el tono de la marca. Una fuerza creativa de especialistas cuenta el legado histórico de innovación y deporte de Nike por medio de la publicidad, la estrategia de marca, el compromiso digital y la presentación del producto. Por medio de canales que van desde las tiendas minoristas hasta los medios sociales, los equipos de marketing y comunicaciones conectan la ciencia y el arte de las innovaciones de Nike con el corazón y la mente de los atletas de todo el mundo.

WHO ARE WE LOOKING FOR?

We are looking for a Brand Marketing Specialist to be part of our marketing team, based in Mexico City, covering several countries in the LATAM region. Someone that has a genuine connection to Running, a relentless curiosity for the consumer, and a belief in our brand vision to create the future for Nike Running.

The understanding of the running scene, experience in bringing to life marketing tactics that are aligned to a high-level strategy, cross-functional collaboration in a matrixed team, and some experience and/or understanding of the LATAM main cities, especially Mexico City, are critical to this role.

WHAT WILL YOU WORK ON?

As a Brand Marketing Specialist in Running, your consumer and market insights will inform the strategy and Marketing Plans, your ideas will help land the tactics, your understanding of the product and processes will keep the Running team on time and with the requirements needed, and your talent will be key to bring to life the plan in time and form, supporting your Manager.

Activities of the role to support the day to day demands of the Running plans and executions include: support of the development of seasonal programming; support on delivering the integrated marketing plans and managing campaign progress measurement, including recapping and de-briefing; support in keeping healthy and strong relationships with Runners and the Running community; and support with product and purchase orders, arrivals, deliveries and inventory.

This role will also lead and manage some key tactical executions that deliver on the overall integrated marketing plan.

WHO WILL YOU WORK WITH?

In this role you will report directly into the Brand Marketing Manager Men's Running LATAM, working hand on hand with your counterparts in the Women's Running team. You will begin as a contributor to fuel consumer demand and build our long-term connection with consumers in LATAM, focused in Mexico City. You will partner with our Mexico Marketing team, the Asia Pacific & Latin America (APLA) geography and Global Brand Marketing teams across Nike to build more effective and efficient ways to encourage and connect with athletes*.

Your key internal partners are Digital and Retail, Brand Creative, Sports Marketing, Integrated Media, Catalyst, and SCI Teams. Your key external partners are event production agencies, consumer research agencies, Runners and Running communities.

WHAT YOU BRING TO NIKE

  • Bachelor's degree in Marketing, Business, Communications, or a closely related field.
  • Minimum one year of experience in either brand building/marketing, consumer marketing or related experience in digital marketing.
  • Genuine connection to and deep understanding of Running (and other sports), culture, and youth trends.
  • Ability to think big picture, work cross functionally, have a curiosity for consumer insights/behaviors, multi-task and adapt to a constant changing environment.
  • Business-level proficiency in English: both written and verbal, Keynote, Word and Excel skills.
  • Organization and follow-up skills.

NIKE, Inc. es una empresa en crecimiento que busca miembros para su equipo que crezcan con ella. Nike ofrece un paquete de generosas retribuciones, un entorno de trabajo informal, una cultura diversa e inclusiva y un ambiente energizante para el desarrollo profesional. Sin importar la ubicación o el puesto, cada empleado de Nike tiene una sola misión: brindar inspiración e innovación a cada atleta* en el mundo.

NIKE, Inc. se compromete a emplear personal diverso. Los solicitantes calificados recibirán la debida consideración independientemente de su raza, color, religión, sexo, nacionalidad, edad, orientación sexual, identidad de género, expresión de género, condición de veterano de guerra o discapacidad.


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