Manager PR

hace 1 semana

Ciudad de México, Ciudad de México Adidas A tiempo completo

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION- The Manager PR leads and drives short and long-term PR strategies and toolkits to generate strategic, qualitative brand, category and product exposure for the BU.

Uses PR as a strategic, effective, fast, flexible integrated and cost-efficient communication tool in the overall marketing mix.- KEY RESPONSIBILITIES- Execute the integrated PR strategy for the brand and business units.

Drive, oversee or connect to all global and local PR activities.

  • Act as a thoughtleader in the arena of PR to help provide guidance to the field, working closely with crossmarketing teams to develop standout, seamlessly integrated communication and PR concepts.
  • Work closely with Brand Marketing (Communications, Digital, Social and Retail) and Product teams to deliver resultsoriented strategies and programs that increase consumer and trade awareness of adidas brand messaging, campaigns, products, technologies, innovations and events.
  • Establish and maintain key relationships with media and global partnerships.
  • Provide relevant media outlets and adidas subsidiaries with innovative crosschannel PR strategies, compelling story ideas, clear messaging and exciting tools (e.g. photography, press kits, releases, interviews and briefing documents).
  • Steer and lead the development of communication and PR tools from concept to activation, ensuring that all projects are on time, within budget and on brief.
  • Lead and organize media events (press conferences, interview sessions, media days) celebrating business unit products, campaigns and athletes / assets.
  • Contribute to product and communications teams to improve media relevancy and newsworthiness to products and concepts.
  • Steer and track the implementation and results of global PR activations and tools, developing summary and conclusion reports.


 KEY RELATIONSHIPS
  • Brand adidas: Brand Management
  • Brand adidas: other BUs Brand Marketing


adidas Local Markets


adidas Procurement

  • Creative Agencies
  • External partners and key accounts
  • KNOWLEDGE, SKILLS AND ABILITIES
  • Strong interpersonal/communication skills and high level of strategic thinking.
  • Experience in marketing campaign development and execution.
  • Ability to manage and / or collaborate with internal and external crossfunctional groups: product marketing, communications, social, digital and retail.
  • Solid understanding of consumer messaging and brand reputation.
  • Affinity with crosschannel PR and a strong background in strategy, media relations, journalism / writing and digital PR / social media.
  • Broad understanding of and passion for the sports and fashion/entertainment industry.
  • Strong written and verbal, presentation and organizational skills
  • REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
  • Degree in Marketing, Communications, PR or a related field. Master Degree / MBA a plus.
  • 5+ years' industry and / or relevant work experience.
  • Fluent written and spoken English language skills.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
***- JOB TITLE:
  • Manager PR & Editorial
  • BRAND:


adidas
  • LOCATION:
  • Mexico City
  • TEAM:
  • Marketing & Communications
  • STATE:
  • MEX
  • COUNTRY/REGION:
  • MX
  • CONTRACT TYPE:
  • Full time
  • NUMBER:

DATE:

  • Aug 3, 2023

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