Growth Manager

hace 1 semana


Ciudad de México, Ciudad de México Nestlé A tiempo completo
Empresa: NestléUbicación: Ciudad de MéxicoPerfil:
  • Licenciatura concluida
  • Inglés avanzado
  • Experiencia avanzada en marketing digital
  • Experiencia en plataformas digitales de la creación de ecosistemas
Propósito de la posición:

Lidera el desarrollo de la estrategia de la plataforma y se encarga de orquestar y ejecutar el plan anual considerando las marcas Nestlé, clientes, aliados externos como otras marcas culinarias y partners comerciales. Además, es responsable del desarrollo de nuevos modelos de negocio para generar revenue streams y proyectos de innovación que contribuyan a crear el ecosistema culinario.

Funciones de la posición:
  • Desarrollo de Estrategia del ecosistema culinario para ejecutar anualmente
  • Supervisión de la correcta ejecución de parrilla de contenido integrando marcas Nestlé y aliados según la estrategia general de la plataforma
  • Monitoreo del rendimiento de la plataforma omnicanal
  • Supervisión de la monetización de la plataforma a través de aliados, marcas y partners comerciales externos
  • Seguimiento del cumplimiento del rendimiento de los revenue streams: Medios, Data, Producción, Marketplace
  • Integración estratégica de partners para ampliar el ecosistema en rubros como compra, data & tecnología, servicios y marcas aliadas según el journey de compra del usuario
  • Integración de tecnología e innovación para acelerar la creación del ecosistema incluyendo modelos de AI de producción y contenido, cocinas conectadas, voz, super app

Somos una poderosa compañía de alimentos y bebidas con presencia global, comprometida con la misión de mejorar la calidad de vida y promover un futuro más saludable. Con valores que incluyen respeto hacia uno mismo, hacia los demás, hacia la diversidad y hacia el futuro, operamos en numerosos países con un importante número de fábricas. Creemos firmemente que nuestros colaboradores son nuestro activo más valioso y nos esforzamos en proporcionar un entorno laboral internacional, inclusivo y dinámico que ofrezca numerosas oportunidades en diferentes áreas de negocio, funciones y ubicaciones, colaborando con equipos y culturas diversas. ¿Deseas obtener más información? Visítanos


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