Senior Manager Creative

hace 3 semanas

Tláhuac, Ciudad de México Netflix A tiempo completo
Mexico City, Mexico- Creative Marketing- About Netflix


Netflix is one of the world's leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.

Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About Marketing Partnerships

  • At Netflix, the Marketing Partnerships team maximizes the impact of our brand engagements, driving business results through creative excellence.
  • The team consists of (4) business units focused on distinct outcomes:

Partner Marketing:
grow our subscriber base

  • Brand Partnerships: promote our titles to membersAds B2B Marketing: drive preference with advertisers

Integrated Marketing:
offer custom solutions for advertisers

About The Role


After launching Netflix with Ads in late 2022, we have continued to innovate our offering to better serve advertisers while continuing to provide a best-in-class experience to ad-tier subscribers.

We are building a new Integrated Marketing business unit and expanding our current creative capabilities to support this endeavor.

Our goal is to help advertisers connect with our IP, fandoms, and the Netflix brand in innovative and impactful ways.


Key Responsabilities:

  • Be a creative leader for the Marketing creative team in LATAM.
  • Ideate, pitch and execute bestinclass creative campaigns in service of the Netflix advertising tier and our advertising partners
  • Extract insights from partners and internal marketing teams to develop and steer the creative vision from concept through to execution
  • Build foundational concepts that reflect the strategic intersection between the brand and the title
  • Provide guidance and feedback to partner creative agencies and brands Translate our brand/marketing requirements into ideas the partner and ultimately consumer easily understands
  • Introduce new partners and their agencies to the Netflix brand, creative guidelines, and workflowAttend brand/advertiser meetings and manage all creative relationships
  • Collaborate with crossfunctional teams including: Integrated Marketing, Sales, Creative Marketing, Social, Content, Events, and Public Relations

Requirements:

  • 15+ years of desired experience in a creative role (Art Director or Copywriter background) within the entertainment/media, advertising, or related industry.
  • At least 5 years in a creative leader position (Creative Director and above)
  • Passionate and curious about marketing, brands, and entertainment.
  • Have key, demonstrable experience leading innovative creative solutions with notable brands.
  • Strong experience in brand and/or consumer marketing.
  • Partnerships experience a plus.
  • Has a history of managing people and takes pride in helping others and the group succeed.
  • Willing to invest the time and effort and sometimes even sacrifice personal goals for the benefit of the overall project.
  • Confident presentation skills and excellent communication skills.
  • Experience and palpable passion for building great content marketing programs that are unique and scalable.
  • Clear and articulate writer/speaker, in Portuguese, Spanish and English, who is comfortable crafting a narrative and developing points of view, despite some ambiguity or uncertainty.

Desired Attributes:

  • A natural and deep affection for entertainment and brands.
  • Strategic, forwardthinker, extremely organized, effective communicator, and thrive in a fastpaced environment.
  • Capable of working independently as well as part of a broader team.
  • Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
  • High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.
  • Agile, goaloriented, driven to succeed and always up for a challenge.
  • Has a passion for concepting and pitching unique and innovative marketing campaigns.
  • Can flourish in our unique company culture.
  • We are an equalopportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.

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