Sr. Marketing Manager, Lifecycle

hace 1 semana

Ciudad de México, Ciudad de México Amazon A tiempo completo
We're looking for a Sr. Lifecycle Marketing Manager to develop and deliver engagement programs that delight our customers and deepen their relationship with Amazon. This person will design, test and scale engagement strategies to increase customer adoption of key shopping benefits.

You will flex your analytical and creative abilities as you design, experiment and build out marketing programs that help customers experience and understand how Amazon can help provide greater value and strengthen customer engagement.


In this role, you will own the experimentation strategy to determine the best way to set up new engagement tests to achieve the desired learnings.

You will lead marketing execution across owned and operated as well as paid marketing channels.

To be successful, you will be naturally curious, thrive in ambiguity, be willing to roll up your sleeves to get things done and obsess about how to serve our customers better.

This role requires the ability to move quickly and use a test and learn approach to develop scalable marketing programs.

Key job responsibilities

  • Create a lifecycle marketing strategy for Amazon Mexico to drive purchase frequency, retention and reactivation
  • Develop and execute lifecycle marketing campaigns by developing cross-channel strategy, identifying customer segments, and key messages
  • Build, test, and optimize engagement and retention programs, making continuous improvements based on performance, trends, insights; regularly report out metrics
  • Generate deep insight about customers and invent new ways to delight and introduce/engage our customers with Amazon promotions and experiences
  • Partner with product and technology teams to identify new opportunities to increase engagement from active and lapsed customers.
  • Partner with BI on the prioritization of the highest ROI models, reporting, and insight generation that will drive needle-moving retention improvements
  • Champion engagement and retention best practices across stakeholder teams
  • Contribute regularly to weekly/monthly/quarterly business reviews and annual planning
About the team
Inclusive team culture
At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences.

Amazon's culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work Life Balance
We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment.

We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth
Our team is dedicated to supporting new members.

We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship.

We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.

We are open to hiring candidates to work out of one of the following locations:

Mexico City, DIF, MEX- 8+ years of professional non-internship marketing experience

  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling crossfunctional marketing programs
  • Bachelor's Degree or certificate of completion of studies required
  • Fluent in both, English and Spanish
  • Experience driving direction and alignment with large crossfunctional teams and agency partners
  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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