Market Research Analyst
hace 7 días
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Job Responsibility
- Conduct comprehensive market research to gather data on market trends, customer preferences, and competitive landscape.
- Analyze and interpret data to identify opportunities and threats, and provide actionable insights to stakeholders.
- Develop and maintain detailed reports, presentations, and dashboards to communicate research findings.
- Collaborate with product managers, marketing teams, and other stakeholders to inform product development and marketing strategies.
- Design and implement surveys, focus groups, and other research methodologies to gather primary data.
- Monitor and analyze key performance indicators (KPIs) to measure market performance and identify areas for improvement.
- Stay current with industry trends and best practices in market research and analysis.
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- 4+ years of experience as a Market Research Analyst or in a related role.
- Strong understanding of market research methodologies and tools.
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills.
- Ability to effectively prioritize and manage multiple tasks and deadlines.
- Experience with market research tools and software (e.g., SPSS, Tableau).
Preferred Qualifications:
- Master's degree in Marketing, Business Administration, Economics, or a related field.
- Certifications in market research (e.g., Professional Researcher Certification (PRC)).
- Familiarity with [specific industry such as finance, healthcare, etc.].
- Demonstrated leadership or mentoring experience.
- Knowledge of [other relevant skills or experiences such as data analysis, consumer behavior, etc.].
Varies by Role, Location and our clients. However, we strive to ensure that the pay is competitive and that there's a strong benefits package included
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