Brand Assist

hace 2 semanas


Iztapalapa, Ciudad de México Starke Jobs A tiempo completo

Importante Comercializadora de Juguetes

Solicita:
*Brand Assist**
Requisitos:
  • Escolaridad: Licenciatura en Mercadotecnia, Administración, o Afín.
  • Experiência: De preferencia 1 a 2 años en área de Mercadotecnia.
  • Idiomas: inglés avanzado
  • Paquetería: Windows, Power BI
  • Conocimiento de Marketing digital, Diseño y manejo de pautas pagadas en medios masivos y digitales, Estrategia para asignación de precios, Ejecución de un Plan de Mercadotecnia, Análisis de competencia y mercado, Manejo de bases de datos internas (NPD y Power BI)
  • Habilidades: Analítico, Organización, Proactividad, Iniciativa, Planeación estratégica, Habilidades de negociación, Capacidad de análisis cualitativo y cuantitativo.

Responsabilidades:


Asistente de Marcar trabaja de la mano con el Gerente de Marca en el portafolio de marcas, es corresponsable de la prospección, construcción y generación de demanda para el portafolio de marcas.

Incluyendo la planeación, diseño y ejecución de planes de mercadotecnia en el corto y largo plazo cumpliendo con los objetivos financieros de la compañía, planeando y ejecutando los planes de marketing, así como analizar resultados.


Gestión de Marca

  • Tener conocimientos sobre todos los aspectos de una categoría y las marcas que asistimos, para convertirnos en expertos y poder resolver cada problema y requerimientos que la marca requiera de la mano del gerente de marca.
  • Análisis constantemente de la competencia, entendiendo en qué clientes está colocado el producto, entendiendo puntos de precio, participación de mercado y el impacto que tiene en el negocio.
  • Recopilar información y crear presentaciones para uso interno y externo.
  • Apoya a las presentaciones de ventas mediante propuestas, videos, presentaciones de diapositivas, demostraciones, información y folletos de producto
  • Apoyar al equipo de ventas con los requerimientos que soliciten como información del producto, marca, muestras de producto, assets de la marca y análisis del mercado y marca.
  • Ejecuta los programas de marketing para retail y los consumidores para lograr objetivos corporativos y de marketing, que incluyen, entre otros, promociones nacionales de trade, esfuerzos de relaciones públicas, medios de comunicación, medios digitales, ejecuciones en punto de venta junto con trade marketing, incluidos, entre otros, promociones, material POP, gráficos, empaques, publicidad y otros materiales creativos.

Gestión de producto

  • Análisis semanal del comportamiento de venta que tienen los productos de línea para poder implementar planes que incentiven y aceleren la venta.
  • Planea y ejecuta campañas digitales alineadas a los objetivos del negocio, que incluye el brief inicial con los proveedores, creación de materiales así como el cierre de campañas para tener claridad de resultados.
  • Asistir a la categoría con controles regulares de muestras, presupuesto, facturas, etc.
  • Ejecutar proyectos específicos por encima de las expectativas que designe el gerente de la marca, teniendo ideas innovadoras alineadas al consumidor que tenemos en la categoría.

Gestión de proyectos

  • Trabajar de la mano con nuestros proveedores, incluyendo briefing, pitch y administración de agencias creativas, PR, BTL, digital y alianzas estratégicas con agencias de licensing y estudios de entretenimiento para potenciar las campañas de comunicación.
  • Brifear a las agencias de BTL y digital para que el diseño de las propuestas esté en sintonía con la estrategia de la marca y trackear los avances y la ejecución.
  • Proporcionar los assets necesarios de las marcas a proveedores como agencias digitales, producción de spots, videos digitales, BTL y agencias de eventos.
  • Dar seguimiento a la comunicación de páginas web locales, así como de redes sociales para incrementar la base de fans a través de comunicación que le interese a los consumidores.

Prospección de propiedades

  • Desarrollar relaciones comerciales con socios estratégicos a escala nacional e internacional para detectar propiedades potenciales a sumar al portafolio de marcas de la empresa.
  • Manejo de bases de datos internas y de la categoría como Power BI y NPD para capitalizar oportunidades de negocio.
  • Construcción de campaña de marca y generación de demanda.

Proyectos Especiales

  • Ser el "champion" responsable de las actividades/proyectos de sus marcas/ categorías.
  • Ser el contacto para temas administrativos de los proveedores de estos proyectos: Trade, Diseño Gráfico, Viajes Mktg, Catering de Showrooms, Control de muestras para Showrooms, Actualización de información en servidores.
  • Desarrollar negocios actuales y manejo de estrategia de portafolios y marcas.
  • Lograr viabilidad financiera de las marcas del portafolio.
  • Hacer productiva la inversión de marketing.
  • Brindar las herramientas comerciales para lograr la facturación.
  • Apoyar al área en temas administrativos
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