Marketing Innovation Sr Coordinator

hace 1 semana

Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo

Responsibilities:

Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.


As a world class company, we seek excellence in everything we do from the launch of a new product to its execution at the point of sale.

Therefore, we need talented and innovative people who are passionate about what they do.


PepsiCo Mexico currently has a broad portfolio of food and beverage products, such as Sabritas, Gamesa, Quaker, Pepsi, Obela and Sonric's, leading brands in the snacks, cereals, soft drinks, isotonic and cookies markets respectively.

Our vision is to be the global leader in convenient foods and beverages by winning with purpose.

"Winning with purpose" reflects our ambition to win sustainably in the market and integrate the purpose in all aspects of the business.


Currently we are looking for our next:

Marketing Innovation Sr Coordinator - Gamesa

Which is the main objective of this role?
Contribute to the creation of a winning strategic innovation plan.

Lead Mexico's innovation projects, assuring flawless executions.

Identify innovation portfolio opportunities, and lead projects from initiative conceptualization to materialization and hand off to marketing team (stage 3)

Analyze market information to generate performance KPI as well as finding white spaces & opportunities.

End to end leadership of platform driven innovation from conceptualization to execution and follow up

Qualifications:

What will you be doing?


Seek out and discern consumer needs and insights; analyze and anticipate competitive moves to define white spaces to propose the innovation AOP/ PSP.

Lead local innovation to assure on-time and flawless execution until Gate 3.

Contribute with the FEI process to assure incremental and relevant innovation based on consumer needs.

A&M Budget management

  • Analyze the most important market information to generate KPIs reports.

Lead Innovation Platforms like:
Linea Cero, Chocotella, etc.

Develop Discovery Brands

Who are we looking for?
Strategic thinking and strong business mindset

Robust analytic skills and the ability to translate data into market opportunities

Innovation processes (Stage Gate) knowledge and implementation experts

  • New Product launches experts and technical understanding
Capable of leading, sequencing innovation initiatives

  • 12yrs experience as brand/ innovation assistant
  • Creative thinking
Deep consumer, competitor and market understanding to formulate strategic insights and develop strategic hypotheses

  • Multiple project management skills
  • Good relationship skills, both internally and externally, to achieve strong partnership and collaboration.
  • Fluent written and spoken English
  • Strong collaboration/matrix management
Drive for results & deep intellectual curiosity

Demonstrate perseverance & resilience in pursing goals

Master Nielsen, Kantar & Iscam data bases for analysis, as well as main KPIs

Brand building ecosystem knowledge & capabilities

  • Digital media profieciency, experience building brands via diverse online media.
  • Ecommerce proficiency

What can you expect from us?

  • Competitive compensation
  • A flexible work environment that promotes a healthy balance between personal and professional life
  • A dynamic and inclusive culture
  • A supportive team that will foster your professional growth and development
  • Opportunity to work with relevant projects worldwide
  • Opportunity to give back to the community with our volunteer programs
  • We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization._
**Thank you so much for your interest in PepsiCo

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