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Tostitos Sr Brand Coordinator

hace 3 meses

Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo

Responsibilities:

Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.


PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.

PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY'S , DORITOS , CHEETOS , GATORADE , PEPSI , QUAKER and more.

PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.


Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).

pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture.

No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit.

At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes.

We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice.

At PepsiCo we create a Space to be y( )u.

Currently we are looking for our next:

Tostitos Sr Brand Coordinator

Which is the main objective of this role?


Develop and execute complete marketing strategies driven by deep knowledge of consumer, market insight, and analysis connecting internal and external data to ensure en-to-end execution and contribute to sustainable brand growth.


What will you be doing?

  • Coordinate and execute short/long term complete marketing strategies, including omnichannel advertising (traditional media, digital and new media)
  • Design and coordinate digital strategy with digital team & brand manager in order to provide vision and action plan for equity campaign into our digital customer journey
  • Coordinate all matters related to definition, building, and execution of brand positioning plans
  • Development of solid promotional programs responding to brand principals and purpose to drive brand growth and SOM
  • Responsible of setting and executing AOP analysis to further drive conclusions and strategic plans for brand growth
  • Analysis of category/brand information and KPIS to generate reports and drive conclusions to help decision making (Internal database, Nielsen, ISCAM and Kantaar)
  • Responsible of strategic platform: Receta Crujiente. Set the basis to consolidate Receta Crujiente as a strong platform within Sabritas portfolio (Consumer and market analysis, communication plan, media and POS execution)
  • Responsible of brand's social cause program (communication and activation)
  • In charge of new product launching (research, consumer insights, opportunity analysis, development, communication and launching)
  • Tracking, monitoring and planning of the budget/expenses (working/nonworking) and recommend action plan when needed

Qualifications:

Who are we looking for?

  • 12 years of experience in marketing roles (brands preferred)
  • Basics of marketing knowledge (media plan, consumer insights, branding, product P&L, brand health / sales KPIs)
  • Previous experience executing digital campaigns
  • Capacity to analyze at deep level and connect data from different sources to drive actionable decisions
  • Highly effective interpersonal skills negotiator and strong communication to all organizational levels and teams
  • Adaptive attitude and response towards change
  • Proficiency in English (writing and oral)
  • Nielsen, ISCAM, Mycsrostrategy and Kantaar data management

Overview (Secondary Language):

What can you expect from us?

  • Competitive compensation
  • A flexible work environment that promotes a healthy balance between personal and professional life
  • A dynamic and inclusive culture
  • A supportive team that will foster your professional growth and development
  • Opportunity to work with relevant projects worldwide
  • Opportunity to give back to the community with our volunteer programs
**Thank you so much for considering PepsiCo to start or continue your career