Product Marketing Manager

hace 6 días

Ciudad de México, Ciudad de México TikTok A tiempo completo
About the team
The LATAM Product Strategy & Operations team at TikTok is a dynamic and diverse group focused on driving the success of TikTok's product offerings in Latin America

Responsibilities:

  • Be responsible for part of Measurement Solutions in LATAM markets
  • Define the gotomarket strategy for TikTok's everevolving Measurement and Ad products. Partner with a range of crossfunctional teams across the region to ensure flawless execution of this strategy.
  • Set goals, manage launches, and implement activations to drive adoption. Collaborate with technical and operations teams to monitor product performance.
  • Represent product inmarket by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
  • Deeply understands the features of Measurement and Digital advertising products; promote product operation plans focusing on revenue and performance as well as the needs of advertisers, and be responsible for growth and revenue
  • Monitor, research, and analyze the data of the market by industry, dig up problems and opportunities
  • Working with regional sales team and client solution team to identify market opportunities and client requirements
  • Act as the voice of the region in product; synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.
  • Sales enablement and product training

Minimum Qualifications:

  • Bachelor's degree or above
  • 3 years of experience in the digital advertising industry.
  • Product marketing or product management experience with digital ad products.
  • Strong communication skills, logical thinking ability, good teamwork spirit, a strong sense of responsibility, and commitment
  • A commercial mindset with experience building business cases from market research and analysis
  • Proven track record of creating value through strategic product marketing . developing GTM plans, activation strategies, and market research that will bring TikTok's advertising products to life
  • Excellent written and verbal communication skills and fluency in English and

Spanish Preferred Qualifications:
-5 years of experience with digital marketing / ad-tech products in the measurement field
  • Marketing/Data Science experience
  • SQL, Data Visualization, and reporting experience
  • Language: Intermediate Portuguese

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