Head of Brand

hace 2 semanas

Ciudad de México, Ciudad de México teamworkonline A tiempo completo
We govern the beautiful game and ensure it's run with transparency and integrity.

Sitting within the Commercial Operations Department, Brand and Marketing (along with Host City Rights Management, Commercial Rights Delivery, Partnerships Integration, Licensing and Retail, Ticketing and Hospitality, and FIFA Fan Festival) aim to deliver the most engaging, innovative, and accessible FIFA World Cup experience for all athletes, fans, partners, and the community.

Reporting organisationally to the Executive Director, Commercial Operations (FWC26 MEX), the Head of, Brand and Marketing (FWC26 MEX) will own the planning process of all Mexico-specific promotional activity for the tournament, managing local delivery via suppliers or executing local promotional activity themselves when appropriate. They will also localize global promotional activity as appropriate/necessary and provide critical input into the steering of the global promotional plan, collaborating with the Head of, Brand and Marketing based in Canada and the USA.
THE POSITION These are your key tasks:
  • Developing and managing a Mexico-specific iteration of the master Event Promotion Plan, creating, and maintaining the relevant documents, and ensuring brand consistency and alignment with organizational objectives.

    • Manage the development of the tournament's brand identity and positioning, ensuring a strong and compelling brand presence throughout all marketing materials and touchpoints.

    • Oversee the creation and implementation of advertising campaigns across multiple channels, including television, radio, print, digital, and social media.

    • Engaging closely with experts within FIFA and agency partners across digital, social, search, TV, radio, OOH, influencers, partnerships, and CRM for inputs and insights that inform Mexican promotional activity, working closely with the Head of, Brand and Marketing in Canada and the USA, particularly around briefings for key promotional milestones.

    • Integrating Mexican Host Cities and other stakeholder partners such as Commercial Partners, Media Rights Licensees, and Branded Licensees into the Event Promotion Planning process when the appropriate opportunities present themselves, as well as managing their inbound requests, ideas, and opportunities.

    • Managing external vendors such as agencies and other suppliers in their day-to-day Event Promotion delivery, working closely to ensure appropriate levels of speed, efficiency, clarity, and quality are maintained.

    • Contributing to the search, selection, briefing and evaluation processes of vendors, in collaboration with the Executive Director, Commercial Operations (FWC26 MEX) and relevant FIFA departments.

    • Ensuring appropriate levels of reporting and evaluation of all Mexican Event Promotion campaigns and activity, in collaboration with relevant FIFA departments and suppliers.

    • Liaising and sharing news and best practices with counterparts in Canada and USA, amplifying their activities where possible and integrating them into Mexican projects when appropriate.

    • Working with the Head of Host City Rights Management & Delivery, for the approvals on the FIFA, Commercial Partners and Host Cities, IP usage


YOUR PROFILE We work hard at FIFA.
We are dedicated, ambitious and innovative.

And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

The specific competencies we require for this position are:
  • Fluent in English and Spanish
  • Bachelor's Degree in Marketing or similar
  • Minimum of 7 years of work experience in Marketing, sponsorship, and promotion, preferred experience in football/ professional sports/ or mass events
  • Strong knowledge of Adobe, Mac, both design and video editing. Must know how to handle or interpret social media measurement and analysis tools such as Brandwatch or those of the networks themselves.
  • Working knowledge of the media and marketing landscape in Mexico, ideally in a multi-national global team
  • Proven large project management skills, navigating complex internal and external stakeholder relationships and managing these at a senior level involving different departments
  • Experience successfully writing, designing, and delivering business-facing presentations on tight deadlines
  • Experience devising, managing, and working closely with a marketing, communications, or promotions budget and scope of work – either client or agency side
  • Experience in or aptitude to be an effective communicator

  • Head of Brand

    hace 3 semanas

    Ciudad de México, Ciudad de México teamworkonline A tiempo completo

    We govern the beautiful game and ensure it's run with transparency and integrity.Sitting within the Commercial Operations Department, Brand and Marketing (along with Host City Rights Management, Commercial Rights Delivery, Partnerships Integration, Licensing and Retail, Ticketing and Hospitality, and FIFA Fan Festival) aim to deliver the most engaging,...

  • Head of Brand

    hace 2 semanas

    Ciudad de México, Ciudad de México teamworkonline A tiempo completo

    We govern the beautiful game and ensure it's run with transparency and integrity.Sitting within the Commercial Operations Department, Brand and Marketing (along with Host City Rights Management, Commercial Rights Delivery, Partnerships Integration, Licensing and Retail, Ticketing and Hospitality, and FIFA Fan Festival) aim to deliver the most engaging,...

  • Head of Credit

    hace 1 mes

    Ciudad de México, Ciudad de México Morgan Philips Executive Search A tiempo completo

    Morgan Philips Executive Search is looking for the Head of Credit & Risk Management for an important payments industry company. The candidate will be responsible for the day to day monitoring of clients/accounts as well as performing credit analysis and underwriting activities.Main responsibilities:Responsible for performing credit analysis and underwriting...

  • Head of Credit

    hace 2 semanas

    Ciudad de México, Ciudad de México Morgan Philips Executive Search A tiempo completo

    Morgan Philips Executive Search is looking for the Head of Credit & Risk Management for an important payments industry company. The candidate will be responsible for the day to day monitoring of clients/accounts as well as performing credit analysis and underwriting activities.Main responsibilities:Responsible for performing credit analysis and underwriting...

  • Head of Product Ecommerce

    hace 2 semanas

    Ciudad de México, Ciudad de México Morgan Philips Executive Search A tiempo completo

    At Morgan Philips Executive Search we are looking for a Head of Product Ecommerce for an international payments company based in CDMX. This candidate will be responsible for the product vision, product innovation, strategic partnerships, business development, market expansion, product operations for the acquiring business. The main responsibilities are:Lead...

  • Head of Product Ecommerce

    hace 1 mes

    Ciudad de México, Ciudad de México Morgan Philips Executive Search A tiempo completo

    At Morgan Philips Executive Search we are looking for a Head of Product Ecommerce for an international payments company based in CDMX. This candidate will be responsible for the product vision, product innovation, strategic partnerships, business development, market expansion, product operations for the acquiring business. The main responsibilities are:Lead...

  • Head of Technology Operations

    hace 4 semanas

    Ciudad de México, Ciudad de México teamworkonline A tiempo completo

    Reporting functionally to the Director Event Technology Operations and organizationally to the Chief Tournament Officer in Mexico, the Head of Technology Operations, Mexico will be a key member of the FIFA26 Technology team, and work in close collaboration with the Technology teams in Zurich and other key individuals responsible for the planning, delivery...

  • Head of Technology Operations

    hace 2 semanas

    Ciudad de México, Ciudad de México teamworkonline A tiempo completo

    Reporting functionally to the Director Event Technology Operations and organizationally to the Chief Tournament Officer in Mexico, the Head of Technology Operations, Mexico will be a key member of the FIFA26 Technology team, and work in close collaboration with the Technology teams in Zurich and other key individuals responsible for the planning, delivery...

  • Head of Infrastructure

    hace 1 mes

    Ciudad de México, Ciudad de México teamworkonline A tiempo completo

    We govern the beautiful game and ensure it's run with transparency and integrity.Sitting within the Infrastructure & Technical Services Department, Technical Services (along with Venue Design, Overlay, Pitch Management, Power & Energy) aims to deliver the most engaging, innovative, and accessible World Cup experience for all athletes, fans, partners, and the...

  • Head of Infrastructure

    hace 2 semanas

    Ciudad de México, Ciudad de México teamworkonline A tiempo completo

    We govern the beautiful game and ensure it's run with transparency and integrity.Sitting within the Infrastructure & Technical Services Department, Technical Services (along with Venue Design, Overlay, Pitch Management, Power & Energy) aims to deliver the most engaging, innovative, and accessible World Cup experience for all athletes, fans, partners, and the...

  • Brand Marketing sr. Manager

    hace 4 semanas

    Ciudad de México, Ciudad de México LEVI'S A tiempo completo

    JOB DESCRIPTIONThe Senior Brand Manager for the LATAM region to oversee the development and execution of brand strategies that align with Levi's global vision. The Senior Brand Manager will be responsible for managing a team and developing integrated marketing campaigns that drive brand awareness, engagement, and revenue growth across LATAM markets. The...

  • Brand Marketing sr. Manager

    hace 2 semanas

    Ciudad de México, Ciudad de México LEVI'S A tiempo completo

    JOB DESCRIPTIONThe Senior Brand Manager for the LATAM region to oversee the development and execution of brand strategies that align with Levi's global vision. The Senior Brand Manager will be responsible for managing a team and developing integrated marketing campaigns that drive brand awareness, engagement, and revenue growth across LATAM markets. The...

  • Mexico Brand Manager

    hace 3 semanas

    Ciudad de México, Ciudad de México Baume Mercier A tiempo completo

    Be part of our great Group. PANERAI is hiring their Brand Director for México. As first Ambassador and Business Leader of Panerai Mexico, the Brand Director is responsible for the implementation of the market strategy to develop the turnover and the P&L of Panerai Mexico in line with the Panerai Brand strategy.The Brand Manager leads all the local Panerai...

  • Mexico Brand Manager

    hace 2 semanas

    Ciudad de México, Ciudad de México Baume Mercier A tiempo completo

    Be part of our great Group. PANERAI is hiring their Brand Director for México. As first Ambassador and Business Leader of Panerai Mexico, the Brand Director is responsible for the implementation of the market strategy to develop the turnover and the P&L of Panerai Mexico in line with the Panerai Brand strategy.The Brand Manager leads all the local Panerai...

  • Brand Marketing Manager

    hace 2 semanas

    Ciudad de México, Ciudad de México LEVI'S A tiempo completo

    JOB DESCRIPTIONYou're an original. So are we.We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around...

  • Brand Marketing Manager

    hace 2 semanas

    Ciudad de México, Ciudad de México LEVI'S A tiempo completo

    JOB DESCRIPTIONYou're an original. So are we.We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around...

  • Head of Product Mobile Banking

    hace 2 semanas

    Ciudad de México, Ciudad de México Morgan Philips Executive Search A tiempo completo

    At Morgan Philips Executive Search we are looking for a Head of Product Mobile Banking for an international payments company based in CDMX. This candidate will be responsible for the product vision, product innovation, strategic partnerships, business development, market expansion, product operations for the digital, app and mobile banking business.Manage...

  • Head of Technical Services

    hace 3 semanas

    Ciudad de México, Ciudad de México teamworkonline A tiempo completo

    We govern the beautiful game and ensure it's run with transparency and integrity.Sitting within the Infrastructure & Technical Services Department, Technical Services (along with Venue Design, Overlay, Pitch Management, Power & Energy) aims to deliver the most engaging, innovative, and accessible World Cup experience for all athletes, fans, partners, and the...

  • Head of Technical Services

    hace 2 semanas

    Ciudad de México, Ciudad de México teamworkonline A tiempo completo

    We govern the beautiful game and ensure it's run with transparency and integrity.Sitting within the Infrastructure & Technical Services Department, Technical Services (along with Venue Design, Overlay, Pitch Management, Power & Energy) aims to deliver the most engaging, innovative, and accessible World Cup experience for all athletes, fans, partners, and the...

  • Brand Designer Manager

    hace 2 semanas

    Ciudad de México, Ciudad de México teamworkonline A tiempo completo

    We govern the beautiful game and ensure it's run with transparency and integrity.Sitting within the Commercial Operations Department, Brand (along with Host City Rights Management, Commercial Rights Delivery, Partnerships integration, Licensing and Retail, Ticketing and Hospitality, and FIFA Fan Festival) aims to deliver the most engaging, innovative, and...