Senior Marketing Analytics Specialist

hace 4 semanas

Guadalajara, Jalisco, México Brightcove A tiempo completo


Brightcove seeks a Senior Marketing Analytics Specialist to join the Marketing Operations & Analytics team. As a member of this team, you will support the global marketing team by leveraging technology, data, and insights to help improve marketing performance. You will partner with the team to build and maintain reports and dashboards to understand the performance of marketing campaigns, channels, and ABM programs in building pipeline and revenue.

You will also be responsible for projects helping to build the foundation to help us scale our reporting and analytics capabilities. The perfect candidate for this position will have a knack for generating actionable insights from marketing & sales data, quickly ramps up on new marketing technologies, possesses a passion for problem-solving, and is able to thrive in a fast-paced environment.

Job Responsibilities

  • Be an analytics partner to the Marketing team by reporting on key metrics, analyzing marketing funnel performance, and providing actionable insights to improve marketing performance.
  • Track, report, and analyze the performance of marketing campaigns and channels.
  • Create and maintain reports on marketing and sales activities, effectiveness, SLA adherence, and business impact.
  • Transform business questions into actionable analyses that yield insights for optimizing marketing efforts and driving incremental revenue.
  • Perform ad-hoc analyses to drive better understanding of buyer's journey and identify opportunities to improve performance.
  • Solid grasp of marketing & sales operational processes driving revenues.
  • Understanding of SaaS business applications and processes as in Salesforce, Salesforce Marketing Cloud, Google Analytics, etc.
  • Support the creation of a single source of truth for marketing performance metrics leveraging agreed upon data definitions and creating a common data foundation.

Qualifications/Experience

  • BS/BA, ideally in a quantitative discipline (Engineering, Finance, Economics, etc.)
  • 5+ years of marketing analytics experience
  • 3+ years of Salesforce experience required
  • Strong ability to generate insights from data and recommendations to improve performance
  • Experience working with marketing automation data (Salesforce Marketing Cloud, Datorama etc.)
  • Good knowledge of B2B SaaS marketing organizations is highly desired
  • Proficient in excel and dashboard creation
  • Be a self-starter who is passionate about learning and growing in their career
  • Experience working with cross-functional and global teams
  • Organizational skills with the ability to meet deadlines
  • Experience working on multiple projects simultaneously
  • Excellent writing and communication skills

Special Conditions

  • Language proficiency in English and Spanish is required

About Brightcove

Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We're hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change.

Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.

WORKING AT BRIGHTCOVE

We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees' work experience, and we actively support a culture where inclusion and growth are at the center. We hire, recognize, and promote employees who are committed to these same ideals. We value collaboration, creativity, work/life balance, professional growth, and creating an empowering space for open communication. No matter where our employees work, remotely or in one of our global offices, employees have plenty of opportunities to meet colleagues and celebrate a variety of personal interests and perspectives.

While remote work arrangements are available for most positions we also offer hybrid or on-site working options in our vibrant Guadalajara office located right in front of Andares shopping mall where employees enjoy access to fully-stocked kitchens, company events and social activities as well as an inspiring work environment. We are focused on creating a culture where inclusion and growth are at the center. We value collaboration, creativity, work/life balance, professional growth and providing an empowering space for open communication.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. If you need any accommodations for your interview, please email **********

#LI-Remote

BC21072

  • Senior Marketing Analytics Specialist

    hace 4 días

    Guadalajara, Jalisco, México Brightcove A tiempo completo

    Brightcove seeks a Senior Marketing Analytics Specialist to join the Marketing Operations & Analytics team. As a member of this team, you will support the global marketing team by leveraging technology, data, and insights to help improve marketing performance. You will partner with the team to build and maintain reports and dashboards to understand the...

  • Senior Marketing Analytics Specialist

    hace 4 días

    Guadalajara, Jalisco, México Brightcove A tiempo completo

    Brightcove seeks a Senior Marketing Analytics Specialist to join the Marketing Operations & Analytics team. As a member of this team, you will support the global marketing team by leveraging technology, data, and insights to help improve marketing performance. You will partner with the team to build and maintain reports and dashboards to understand the...

  • Senior Marketing Analytics Specialist

    hace 3 semanas

    Guadalajara, Jalisco, México Brightcove A tiempo completo

    Brightcove seeks a Senior Marketing Analytics Specialist to join the Marketing Operations & Analytics team. As a member of this team, you will support the global marketing team by leveraging technology, data, and insights to help improve marketing performance. You will partner with the team to build and maintain reports and dashboards to understand the...

  • Marketing Ops Specialist

    hace 4 días

    Guadalajara, Jalisco, México FreshBooks A tiempo completo

    About FreshBooks:FreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide. FreshBookers...

  • Account Service Senior Specialist

    hace 4 días

    Guadalajara, Jalisco, México NTT DATA A tiempo completo

    We are currently seeking an Account Service Senior Specialist to join our team in Mexico.Oversees, facilitates, and administers ITIL based service support and/or technical account management in the coordination of incident ownership and client account management on a 24x7 basis.

  • Marketing Specialist

    hace 4 días

    Guadalajara, Jalisco, México Intugo A tiempo completo

    Marketing Specialist (On Site Position)*Responsibilities: Check all dynamic content and technical specifications to ensure accuracy and functionality. Set up segmentation to target specific customer segments with tailored messaging. Set up campaigns to drive engagement and conversions across various channels.Support Retention...

  • Senior Analytics Data Engineer

    hace 4 días

    Guadalajara, Jalisco, México Hewlett Packard Enterprise A tiempo completo

    Senior Analytics Data Engineer page is loaded Senior Analytics Data Engineer Apply locations Bangalore, Karnataka, India Guadalajara, Jalisco, Mexico time type Full time posted on Posted 30+ Days Ago job requisition id Senior Analytics Data EngineerDescription - Applies advanced subject matter knowledge to solve complex business issues and is regarded as a...

  • Workforce Insights and Analytics Specialist

    hace 4 días

    Guadalajara, Jalisco, México AstraZeneca A tiempo completo

    Workforce Insights and Analytics SpecialistCompetitive salary and benefitsAt AstraZeneca we work together across global boundaries to make an impact and find answers to challenges. We continuously forge partnerships that help pursue world-class medicines in new ways, combining our people's exceptional skills with those of people from all over the globe.Are...

  • Web Analytics

    hace 4 días

    Guadalajara, Jalisco, México Nimble Gravity A tiempo completo

    Web Analytics & Business Intelligence AnalystLocation: LATAMThis position is handled as a contract-to-hireDuties & Responsibilities Implement and manage web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website performance and customer behavior. Design, develop, and maintain scalable and reliable analytical solutions and dashboards that...

  • Senior Analytics Data Engineer

    hace 4 días

    Guadalajara, Jalisco, México Hewlett Packard Enterprise A tiempo completo

    Senior Analytics Data Engineer page is loaded Senior Analytics Data Engineer Apply locations Bangalore, Karnataka, India Guadalajara, Jalisco, Mexico time type Full time posted on Posted 30+ Days Ago job requisition id Senior Analytics Data EngineerDescription -Applies advanced subject matter knowledge to solve complex business issues and is regarded as a...

  • Paid Ads Specialist

    hace 4 días

    Guadalajara, Jalisco, México Different Technologies Pty Ltd. A tiempo completo

    Tripshepherd is a fast-growing travel technology startup revolutionizing the way people experience and book travel. We are passionate about leveraging technology to create seamless travel solutions for our customers.Job Description:We are seeking an experienced and results-driven Senior Paid Ads Specialist with expertise in Google Ads, Facebook Ads Manager,...

  • Senior Technical Program Manager

    hace 4 días

    Guadalajara, Jalisco, México Brightcove A tiempo completo

    Senior Technical Program Manager, Financial Technology Hoy Senior Technical Program Manager, Financial Technology 44009 Guadalajara, Jalisco Zillow Hoy About the team The team's goal is to build tools that enhance the scalability of Zillow Group's financial operations, covering tasks such as payment processing, accounting, tax management, financi... ...

  • Marketing Specialist

    hace 4 días

    Guadalajara, Jalisco, México Yara A tiempo completo

    Date posted: Apr 3, 2023- Location: Guadalajara, JAL, MX- Job Function: Sales & Marketing- Job Type: Permanent- Job Requisition ID: 15116Marketing Specialist:About the Unit:Our fertilizers, programs, and technologies for crop nutrition increase yields, improve product quality, and reduce the environmental impact of agricultural practices. Our industrial and...

  • Marketing Specialist

    hace 4 días

    Guadalajara, Jalisco, México GrainChain Inc A tiempo completo

    Te estamos buscando, únete a GrainChainEstamos en búsqueda de un Responsable de Marketing Digital que lidere nuestras campañas.Somos una empresa de tecnología que ayuda a la industria agrícola a cerrar la brecha digital, con diferentes plataformas que ayudan a los agricultores, silos y compradores a hacer las transacciones más rápidas, fáciles y...

  • Web Tagging Analytics

    hace 4 días

    Guadalajara, Jalisco, México AstraZeneca A tiempo completo

    Web Analytics Specialist The Adobe Analytics Implementation specialist plays an integral role to ensure analytic/metrics plan is implemented properly. This person will be involved in the overall process from understanding the metric tagging plan, testing, maintaining and auditing website tags. Work closely with various teams to set up designs of tags,...

  • Senior Support Specialist

    hace 2 meses

    Guadalajara, Jalisco, México Schenker Mexico A tiempo completo

    Job OverviewAt Schenker International S.A. de C.V. we are looking for a Senior Support Specialist - AWS & Linux to be part of our IT team, for our office in Guadalajara, Mexico. The Senior Support Specialist AWS & Linux within the business unit "Global Infrastructure Services" is responsible for supporting DB Schenker's Cloud environments based on a...

  • Digital Marketing Specialist

    hace 4 días

    Guadalajara, Jalisco, México Intugo A tiempo completo

    Marketing Specialist (On Site Position)About the Role:Responsibilities: Ensure all dynamic content and technical specifications are accurate Provide support to Retention Strategists with reporting, audits, and ESPbased requestsQualifications: 3+ years of experience in lifecycle and retention marketing Proficiency in strategic planning, client services, and...

  • Social Media Specialist with Hispanic Background

    hace 4 días

    Guadalajara, Jalisco, México Legal Management Group A tiempo completo

    Are you passionate about creating engaging social media content and driving impactful brand strategies? Our company is seeking a skilled Social Media Specialist to join our dynamic team. As the Social Media Specialist, you'll be responsible for developing and executing comprehensive social media content plans aligned with our brand identity. Experience in...

  • Senior Data Analytics Engineer

    hace 4 días

    Guadalajara, Jalisco, México Oracle A tiempo completo

    Senior Data Analytics Engineer-230000NPApplicants are required to read, write, and speak the following languages: English, SpanishPreferred QualificationsWhy Oracle NetSuite Global Business Unit (NSGBU)?One word — transformation.At Oracle NetSuite Global Business Unit (NSGBU) we believe the cloud is here to stay and so do our 20,000+ customers. We believe...

  • Digital Marketing Specialist

    hace 4 días

    Guadalajara, Jalisco, México DecoPress A tiempo completo

    Hi, we're DecoPress. We make emblems and customize garments with a heat-applied products and embroidery.We work on projects from the promotional products custom apparel industries. Every day is filled with new projects and challenges. We have a winning team culture that is built on supporting each other be successful.The RoleKey ResponsibilitiesContribute to...