field marketing manager latam
hace 4 semanas
- Principales responsabilidades del puesto:
- Definir y dirigir la estrategia optima regional del plan BTL de todos los países de LATAM, garantizando la correcta ejecución alineada a las necesidades y objetivos de la región y conforme los lineamientos globales de marca maximizando oportunidades regionales, y logrando el mayor numero de impactos posibles al menor costo.
- Definir y dirigir la estrategia del plan anual de BTL de cada país de acuerdo a los objetivos y necesidades de cada país alineado con los lineamientos de marca globales. y realizar seguimiento al cronograma anual de patrocinios y eventos en cada país.
- Establecer KPIS de medición de las ejecuciones del plan en cada país para evaluar su retorno
- Definir y asegurar que la ejecución de la estrategia y actividades por parte del equipo en cada evento programado se efectué de acuerdo a los lineamientos de marca establecidos para cumplir con los estándares de marca global.
- Búsqueda de oportunidades de patrocinios y eventos regionales que contribuyan al fortalecimiento de la marca y optimización de recursos
- Definición de plan de influencers optimo por país que garantice la maximización de los impactos y la correcta
- Nivel educativo:
- Experiencia obligatoria:
- 5 años en mercadotecnia "bajo la línea" (Below The Line (BTL)) de productos de consumo (Obligatorio).
- 5 años activación de eventos de consumo (Obligatorio)..
- 3 años en campañas de Eventos y Patrocinios (Obligatorio)..
- Otros requisitos:
- Viajar más de una vez al mes
Por favor reporta cualquier solicitud extraña en el proceso para ingresar a Grupo PiSA.
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