Digital Marketing Specialist

hace 3 semanas

Ciudad de México, Ciudad de México Zendesk A tiempo completo

Job Description

Zendesk is searching for a meticulous Digital Marketing Specialist, Paid Search, to join the Performance Marketing team in executing the paid search strategy. The role involves enhancing marketing returns, increasing leads, and boosting revenue from paid search campaigns. Join a team of skilled performance marketers experienced in running global campaigns for diverse products and audiences.

The ideal candidate should be detail-oriented, deadline-driven, highly analytical, and eager to tackle the challenge of optimizing our paid search program within a global Performance Marketing team.

Responsibilities:

  • Manage and optimize search campaigns hands-on
  • Execute day-to-day campaign bid management and tactics across various search engines to surpass goals and maximize ad spend return
  • Collaborate with regional teams to tailor campaigns to local contexts and enhance relevance
  • Facilitate new product launches and promotions through fresh messaging and copy
  • Monitor budgets and pacing on daily/weekly/monthly/quarterly basis to achieve key metrics and ROI targets

Desired Skills and Experience:

  • Attention to detail and ability to foresee and resolve issues proactively
  • Self-motivated with a drive to excel in a fast-paced environment
  • Excel proficiency at an intermediate to advanced level, including Pivot tables, VLOOKUP, SUMIF
  • Strong quantitative skills and aptitude for data analysis to make informed decisions
  • Effective communication of results, key insights, and areas for improvement
  • Excellent project management skills and ability to meet deadlines, prioritize effectively
  • Quick learner of technologies, tools, and processes
  • Familiarity with search engine marketing, bidding strategies, and A/B testing is a plus
  • BA/BS degree required

Please note that candidates for this position need to be located in and willing to work from Mexico City (CDMX) or Estado de Mexico.


Zendesk's software aims to bring tranquility to the tumultuous world of customer service, powering billions of interactions with beloved brands. With a commitment to an enriching and inclusive experience, Zendesk's hybrid work model allows for in-person collaboration while offering remote work flexibility. In this role, you can expect a mix of onsite engagement and remote work, promoting connection, learning, and productivity.

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