Brand Manager

Quote from Hiring Manager: Joining the Mexico Marketing team means driving profitable growth for one of the most iconic spirits brands in the world; Jack Daniel's.This role is a direct challenge to blend strategic thinking with hands-on, specialized execution across all channels.We operate with a culture of collaboration and excellence, where you will actively partner with Finance, Commercial, and our global teams to turn bold brand plans into market reality, directly impacting our volume, profit, and consumer KPIs.If you thrive on deep teamwork and are ready to leave your mark on an industry legend, this is your opportunity.Meaningful Work From Day OneThis role develops and implements brand strategy, managing marketing plans in collaboration with sales and portfolio teams.Key responsibilities include leading brand activations, managing budgets to maximize return on investment, and evaluating marketing programs to ensure the brand's long-term growth and equity.What You Can ExpectPreparation and execution of brand plan, ensuring best-in-class execution, and managing post-evaluation of activities.Collaborates in the annual planning and budget process, including the design of the portfolio, pricing, channel, and brand strategies, with its complete P&L, ensuring optimal resource allocation.Defines and manages the brand / s A&P budget.Drives market research and leverages data / insights gathered in partnership with the Consumer and Shopper Insights team, agencies, media efforts, and business analytics to gain a deeper understanding of consumer behavior, market landscape, business needs, and competition.Evaluates current and future opportunities in the market.Leads the briefing, development, and approval process for all local creatives or global creative adaptation, working closely with the Global and Regulatory teams.Responsible for the relationship and performance of 3rd-party agency partners, i.E., PR, digital, media, activation.Develops scope of work for relevant agency partners, oversees its day-to-day implementation, and analyzes.Manages the brand / marketing team under its scope.What You Bring to the Table5+ years of consumer marketing experienceProficiency in EnglishAbility to conduct data analysis from several sources that produces actionable insightsStrong organizational skills; ability to lead multiple projects and manage project teams on an ongoing basis, in a deadline-oriented environmentDemonstrated ability to develop and maintain strong relationships with multiple stakeholdersDemonstrated ability to work independently; self-motivatedDemonstrated leadership ability and management skillsP&L expertise in terms of understanding, management, and recommendationsExperience managing agency partners (creative, media, and developers), or within agenciesWillingness / ability to travel up to 20%What Makes You UniqueExperience in these areas is highly valuable :Spirits IndustryLow proof, beer, soft drinksPremium brandsNew Product DevelopmentAgency managementTeam management skillsWho We AreWe believe great people build great brands.And we know there is Nothing Better in the Market than a career at Brown-Forman.Being a part of Brown-Forman means you will grow both personally and professionally.You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.What We OfferTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.Business Area : Americas DivisionFunction : MarketingCity : GuadalajaraState : Country : MEXReq ID : JR-#J-*****-Ljbffr