Sr. Regional Marketing Specialist

Sr. Regional Marketing Specialist - LATAM Join to apply for the Sr. Regional Marketing Specialist - LATAM role at Okta for Developers Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team We’re building a world where Identity belongs to you. The Opportunity We’re looking for a dynamic, data‑driven B2B marketer with a passion for driving pipeline and winning in the Latin American market. This is your opportunity to own the regional marketing plan for LATAM at a fast‑growing global cybersecurity leader. Reporting to the Senior Director, AMER Regional Marketing, Enterprise and Commercial , you will own regional marketing efforts for LATAM, working hand‑in‑hand with sales leadership to accelerate our market penetration and revenue growth. Key Responsibilities & Impact Regional Strategy Ownership: Own the complete regional marketing lifecycle for LATAM, from budget allocation to strategic ideation, flawless execution, and comprehensive measurement, with a focus on priority countries Mexico and Brazil Pipeline Generation: Drive pipeline growth through a strategically mixed portfolio of multi‑tactic marketing programs. Customer & Message Localization: Leverage customer and market insights to localize Okta’s campaigns and create messaging that resonates locally throughout the region Program Execution Excellence: Plan and execute integrated, ROI‑driven marketing and lead generation programs across a variety of channels, including: High‑impact in‑person and virtual events (owned and 3rd party) Collaborative Partner programs (Channel & ISV) Targeted email and direct mail campaigns Sales Partnership: Function as a key strategic partner to the field sales teams and leadership, identifying their needs and developing programs that directly support pipeline goals. This includes collaborating closely with Sales on pre‑campaign preparation and post‑campaign follow‑up with SDRs Data‑Driven Optimization: Track, analyze, and measure the region's marketing funnel and conversion rates to optimize performance Cross‑Functional Leadership: Work collaboratively with cross‑functional marketing teams to implement the regional strategy, leveraging global programs while creating new, localized initiatives Stakeholder Communication: Ensure key internal stakeholders are fully informed through clear and effective communication of marketing programs, campaigns, and events Best Practice Sharing: Actively share successful regional strategies and programs as best‑practices across the broader organization What You'll Bring Experience: 5+ years of successful B2B marketing experience, with a preference for regional or field marketing expertise Data & Analytics: Strong analytical abilities and a passion for working with data, analyzing outcomes, and employing a test‑and‑learn, data‑driven approach. Integrated Marketing Mastery: Proven knowledge and hands‑on experience executing successful field and integrated marketing programs that align directly with corporate goals Communication & Presence: Exceptional communication skills, both written and verbal, and ability to effectively work with and present to leadership teams in both English and Spanish Execution Rigor: Excellent organization, time management, and attention to detail Education: Bachelor’s Degree; a focus in Marketing is preferred Technical Savvy (A Plus): Experience with marketing automation and CRM platforms (preferably Marketo and Salesforce) Attitude: A truly collaborative mindset and a drive to generate pipeline PID: P19662_3198492 What you can look forward to as a Full‑Time Okta employee Amazing Benefits Making Social Impact Developing Talent and Fostering Connection + Community at Okta Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today https://www.okta.com/company/careers/. Some roles may require travel to one of our office locations for in‑person onboarding. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Software Development #J-18808-Ljbffr