Director, Luxury Brand Marketing

**Job Number** **********Job Category** Brand Management**Location** Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico**Schedule** Full-Time**Located Remotely?** Y**Relocation?** N**Position Type** Management*****CANDIDATE PROFILE****Experience and Education**- 5 to 7 years of relevant experience in luxury and/or hospitality and/or brand marketing, demonstrating progressive career growth and a pattern of exceptional performance- Creative thinking, strong communication skills and the ability to work across multiple functions- Ability to manage the interests and demands of various internal and external stakeholders- Demonstrated project management skills to deliver concrete actions and results- Previous successful work experience in multi-discipline environment- Experience in managing large projects, including marketing plans and luxury positioning- University degree or equivalent in Brand / Marketing, MBA a plus**CORE WORK ACTIVITIES****Brand Marketing, Strategy, Planning & Performance**- Work in close collaboration with Director, Luxury Brands to create an annual marketing plan for each MILUX brand and special projects to support MILUX strategy- Work in close collaboration with Director, Luxury Brands on alignment and coordination with the luxury brand marketing team and area marketing team on strategies, channels, and programs.- Partners with the HQ marketing organization to ensure customer facing brand communications, brand voice / collateral development, photography, etc. are pulled through in continent according to brand standards.- Partners with Area Directors of Marketing, Loyalty and Digital to provide brand marketing guidance and support key MILUX hotels with marketing plans, strategic messaging pull through.- Work in close collaboration with Director, Luxury Brands Continent and Global teams on brand marketing strategy, positioning, voice, strategic pillars, and competitive environment to position portfolio.- Work in close collaboration with Director of Luxury Brands Continent, Global and Continent marketing teams to support and drive awareness for halo openings- Work to ensure pull through of global MILUX strategies and messaging while ensuring alignment to CALA's business and market specific objectives- Partners with CALA Social/Digital team on social and digital strategy for MILUX brands in continent- Research and content creation on luxury trends for various monthly/quarterly forums- Support with content creation for key luxury meetings and events- Responsible for the effective pull-through and localization of new brand marketing initiatives in continent- Responsible for experiential marketing and activations for MILUX brands**Public Relations**- CALA Luxury Brand PR lead and connector into global Luxury Brand PR teams- Develop, oversee, and implement CALA Luxury Brand PR strategy, in alignment with global strategy and plans- Manage pull-through of global Luxury Brand PR in continent- Plan and execute CALA MILUX media luncheons- Liaise with PR COE for property specific brand PR and pull through, cascading information and giving guidance- Liaise with CALA Demand Generation team for alignment on luxury initiatives- Liaise with CALA Luxury MD to create connectivity and awareness for CALA luxury strategy and initiatives- Liaise on Luxury hotel opening and development PR for alignment, including HALO hotels- Liaise with CALA PR agencies on luxury initiatives- Dotted line to VP, Comms & PR, CALA**Design & Development**- Work with Development Marketing team to provide guidance and support produce brand toolkits and resources for MILUX brands.**Sales, Marketing**- Responsible for developing and adapting customer-facing brand communications, brand voice/collateral development, photography, etc. and ensuring those materials are on-brand- Partners with the Continent Sales Teams as appropriate for calendar events to showcase and position MILUX**Food and Beverage**- Partners with Continent F&B Marketing, PR and Loyalty to drive business from the local community and create awareness in key source markets.- Marriott International is an equal opportunity employer.We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._- Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.We believe a great career is a journey of discovery and exploration.So, we ask, where will your journey take you?