Marketing Analytics Lead

Marketing Analytics Senior Analyst at PayJoyAbout PayJoyPayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 17 million customers as of 2025 while achieving solid profitability for sustainable growth.This roleThe Marketing Analytics Senior Analyst plays a key role in enabling data-driven decision-making across the Marketing organization. This position is responsible for building, maintaining, and enhancing analytical reports and dashboards that track key marketing KPIs and performance trends for senior leadership. In addition to reporting, this role will partner closely with the Marketing Analytics Senior Manager to develop predictive and statistical models that enhance customer targeting, improve campaign efficiency, and optimize marketing investment through Media Mix Modeling (MMM) and budget allocation analyses. This position is ideal for someone with strong analytical rigor, curiosity about customer behavior, and the ability to translate complex data into actionable business insights.Key responsibilitiesDevelop and maintain regular marketing performance dashboards and executive reports covering KPIs such as acquisition, conversion, engagement, retention, and ROI.Collaborate with channel owners (Paid Media, CRM, Telesales, etc.) to ensure alignment of metrics and definitions.Drive the development, design and implementation of Marketing Mix Model (MMM), as well as assisting in scenario planning and budget reallocation recommendations to maximize marketing ROI.Design Brand Marketing Experimentation/Geo-Testing to understand the incremental impact of our brand marketing investments.Conduct deep-dive analyses to uncover drivers of customer behavior, campaign performance, and channel effectiveness.Support the design and implementation of predictive models (e.g., propensity, churn, or response models) to enhance targeting and personalization strategies.Communicate complex analytical findings clearly and persuasively to non-technical stakeholders.QualificationsBachelor’s degree in Statistics, Economics, Data Science, Marketing Analytics, or related field (Master’s preferred).3–5 years of experience in marketing analytics, business intelligence, or data science roles.Strong proficiency in SQL, Python for data manipulation and modeling.Experience using data visualization tools such as Tableau, Looker, Mode, or Hex for dashboard development.Solid understanding of marketing measurement frameworks, including attribution, funnel metrics, ROI, and customer lifetime value (CLV).Experience in predictive modeling (e.g., regression, decision trees, clustering, time series).Familiarity with Media Mix Modeling (MMM) and marketing budget optimization techniques is a strong plus.Comfortable working with large data sets from sources like Google Analytics, Meta Ads, CRM platforms, and CDPs.Excellent data storytelling and visualization skills—able to simplify complex results for executive audiences.Exceptional analytical and critical-thinking abilities, with strong attention to detail.Effective communicator who can translate analytics into actionable strategies.Benefits100% Company-funded Health and dental and vision discount plan for employees and immediate family members.Life insurance.Phone finance, Headphone, home office equipment and wellness perks.30 days of Christmas bonus.20 days paid Vacation.50% Vacation premium.13% Saving funds.$2,000 MXN monthly grocery coupons.$2,000 MXN monthly restaurant coupons.$2,000 USD annual Co-working Travel perk.$2,000 USD annual Professional Development perk.Equal Employment OpportunityPayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionBusiness Development and Sales #J-18808-Ljbffr