Senior Manager, Marketing Analytics
hace 2 semanas
Job Description: Senior Manager, Marketing Analytics & Strategy Company Overview: A global leader in digital marketing, we are a key player in the industry, part of a distinguished family of companies. Currently, we are seeking a Senior Manager, Marketing Analytics & Strategy with advanced expertise in Adobe Analytics and Adobe Customer Journey Analytics (CJA). Our diverse clientele includes Fortune 500 companies, with a particular focus on the sports and entertainment sector. Role Overview: In this client-facing role, you will play a crucial part as the day-to-day Analytics lead on the account. Your responsibilities will include managing offshore data analysts, advising clients on new metrics, and leveraging Adobe CJA for analytics, reporting, and journey execution & optimization. Responsibilities: Technical Expertise: Practical knowledge of Adobe AEP technology stack, covering data ingestion, CDP, analytics & reporting, and journey execution & optimization. Expertise in Adobe Analytics and Adobe CJA (Analysis Workspace). Client Collaboration: Act as the main point of contact for analytics on the account, fostering an inclusive environment and encouraging innovative solutions for fan journey orchestration. Leadership and Problem Solving: Demonstrate strategic thinking, leadership, and solution development across various technologies and programs. Effectively handle ambiguous and unstructured problems, demonstrating leadership in integrating new technology. Communication and Collaboration: Navigate seamlessly between big-picture thinking and managing relevant details. Contribute technical knowledge in analytics innovation and associated measurement/dashboard systems. Marketing Transformation: Drive end-to-end digital marketing transformation, shaping analytics strategy, business goals, marketing innovation, and deliverables. Consulting and Engagement: Provide consulting expertise for enterprise-wide marketing and analytics solutions. Engage with business and technology leaders to understand strategy, articulate solution options, evaluate tradeoffs, and influence key decisions. Project Management: Project manage through the full lifecycle, prioritizing, sequencing, executing, and delivering projects on time and on budget. Skills and Experience Desired: Adobe certification, or willingness to obtain certification within the first 30 days of employment. Minimum 7 years of experience in an industry-leading client environment or a leading digital marketing agency, preferably servicing the sports and entertainment sector. Strategic thinking, leadership, and solution development across various technologies and programs. Ability to generate advanced analytics and insights from raw data. Experience in evaluating, implementing, and managing martech solutions, including data management platforms and customer data platforms. Education: Bachelor’s degree required, Master’s a plus. This is an exciting opportunity to contribute to the success of our client’s marketing programs and be part of a dynamic global team. If you are a strategic thinker with a proven track record in analytics-driven marketing, we invite you to apply.
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Senior Growth Marketing Manager
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Senior Growth Marketing Manager
hace 1 día
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Senior Growth Marketing Manager
hace 7 horas
Mexico Intelliswift - An LTTS Company A tiempo completoSenior Growth Marketing Manager (Conversion & Monetization) Conversion Rate Optimization (CRO) A/B testing & multivariate experimentation Web analytics (GA4, Adobe Analytics, SQL) Funnel analysis & user journey optimization Tag management & tracking implementation Traffic monetization & performance optimization Fintech / lead-generation growth marketing
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Senior Growth Marketing Manager
hace 1 hora
Mexico Intelliswift - An LTTS Company A tiempo completoSenior Growth Marketing Manager (Conversion & Monetization) Conversion Rate Optimization (CRO) A/B testing & multivariate experimentation Web analytics (GA4, Adobe Analytics, SQL) Funnel analysis & user journey optimization Tag management & tracking implementation Traffic monetization & performance optimization Fintech / lead-generation growth...
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