Search Engine Optimization Specialist

About Our ClientOur client is obsessed with performance, innovation, and real business outcomes.Their SEO team is made up of high-performers who experiment, iterate, and continually refine what they do.You'll be joining a group that:Sets a high bar for SEO strategy and deliveryTakes ownership of results, not just tasksInvests heavily in learning, testing, and improvingIf you're serious about your craft, this is the place to sharpen your skills, work on complex SEO challenges, and collaborate with a fast-moving team.About the RoleWe're looking for a Senior SEO Specialist — an expert-level professional who can operate as both a strategist and an executor.You should be able to:Own full SEO strategies end-to-endMake clear recommendations backed by dataInfluence decisions across content, development, and client strategyHelp improve systems, processes, and standards for the SEO departmentYou'll work closely with Customer Success Managers and leadership, while maintaining a high level of autonomy.Collaboration with U.S.-based teams requires strong English and schedule overlap with EST/CST hours.Key ResponsibilitiesBuild and execute full SEO strategies with minimal oversightDefine SEO roadmaps, priorities, and KPIsLead technical, content, and on-page audits with clear action plansPartner with leadership to improve processes, SOPs, and team standardsProvide guidance and mentorship to mid-level SEO specialists when neededOn-Page & Content SEOUse top SEO tools to evaluate sites and prioritize opportunitiesDevelop content silos, topic clusters, and topical authority frameworksOptimize title tags, meta descriptions, headers, interlinking, images, and structured contentManage URL optimization, redirects, and content consolidationCollaborate with developers on Core Web Vitals and page experienceLocal SEOImplement and optimize Google Business Profile strategiesImprove local visibility through local landing pages, reviews, categories, and consistent NAP dataTroubleshoot local ranking issues and duplicate listingsContent ManagementBuild keyword and topic strategies that align with goalsLead content roadmaps for long-term organic growthConsolidate or merge blog posts to avoid cannibalizationWork with writers/editors to maintain quality, brand tone, and SEO alignmentPartner with link-building/PR teams when applicableTechnical SEOIdentify technical issues and provide dev-ready recommendationsImprove site architecture, crawlability, internal linking, and indexationUse crawl data and server logs (if available) to diagnose issuesSupport migrations, redesigns, and structural changesMonitor GSC for indexing, coverage, and performance alerts — and turn them into actionsAnalytics & ReportingUse GA4, GSC, and major SEO platforms (Ahrefs, Semrush, Screaming Frog, etc.)Track keyword rankings, traffic trends, and campaign performanceProvide clear reports and insights to Customer Success ManagersDesign and run SEO tests and experiments to refine strategyWhat We're Looking For5+ years of hands-on SEO experience with proven resultsStrong background in both strategic and technical SEOExperience with WordPress, Webflow, and major CMS platformsProficiency with GA4, GSC, and at least one major SEO suiteAbility to diagnose technical issues and produce actionable, dev-ready tasksExperience working with large content libraries, complex site structures, or multi-location SEOStrong analytical and problem-solving skillsHighly autonomous, organized, and able to manage multiple projectsExperience using AI tools to improve content and workflowsExcellent written and spoken EnglishBased in Latin America and able to invoice as a contractorAgency/multi-client experience is a plusWho You AreYou think in systems, not one-off hacksYou're curious, hands-on, and always testingYou communicate clearly with both technical and non-technical stakeholdersYou're confident pushing back and explaining the "why" behind decisionsYou focus on impact — not just checking boxesSeniority level: Not ApplicableEmployment type: Full-timeJob function: MarketingIndustries: Software Development#J-*****-Ljbffr