Search Engine Optimization Specialist

SEO Specialist (Full-Time, Remote)Company: Outwork'em DigitalLocation: Remote (South America)Employment Type: Full-TimeAbout UsOutwork'em Digital is a results-driven digital marketing agency specializing in SEO, website development, and lead generation across North America. 80% of our clients are partners with HVAC companies, contractors, healthcare providers, and home service businesses to help them dominate their local markets through strategic SEO and digital marketing. The other 20% are e-Commerce businesses.The RoleWe're seeking a skilled SEO Specialist who can own the complete SEO function for our client portfolio. This is a hands-on role where you'll execute comprehensive SEO strategies while working behind the scenes with our client success team. You'll be the technical SEO expert who drives measurable results for local service businesses without direct client interaction.What You'll DoSEO Strategy & Execution:Develop and implement comprehensive SEO strategies for local service business clientsConduct in-depth keyword research targeting local and service-specific search termsExecute on-page optimization including meta tags, content structure, internal linking, and technical SEO elementsBuild and manage link building campaigns to improve domain authority and local rankingsCreate content strategies that align with client business goals and search intentMonitor and analyze SEO performance metrics, providing actionable insights for improvementTechnical SEO Management:Audit websites for technical SEO issues and implement solutionsOptimize site speed, mobile responsiveness, and Core Web VitalsManage schema markup, local business structured data, and rich snippetsHandle URL structure optimization and migration strategies when neededLocal SEO Expertise:Optimize Google Business Profiles for maximum local visibilityDevelop location-specific landing pages and service area optimizationManage local citations, NAP consistency, and directory listingsImplement local link building strategiesCross-Functional Collaboration:Communicate SEO strategies, progress, and recommendations to our client success managers (non-technical team)Translate complex SEO concepts into clear, actionable guidance for the teamProvide regular reporting and updates on campaign performanceWork with our development team on website implementation needsWhat We're Looking ForRequired:4+ years of hands-on SEO experience with proven results (mid to senior level)Deep expertise in local SEO and ranking local service businessesStrong track record of improving organic rankings and driving qualified trafficFluent English proficiency (B2/B2+ level or higher) - must be able to communicate complex technical concepts clearly in writing and verballyProficient with WordPress and Elementor Pro - hands-on experience building, editing, and optimizing websitesProficiency in SEO tools: Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar platformsTechnical SEO knowledge including site audits, schema markup, and page speed optimizationExperience with content strategy and understanding of search intentProven link building experience with ethical, white-hat strategiesAbility to analyze data and translate insights into actionable strategiesSelf-motivated and able to manage multiple client accounts independentlyPreferred:Experience with GoHighLevel platformBackground working with agency clients or managing multiple accounts simultaneouslyFamiliarity with service business industries (HVAC, construction, healthcare, home services, doctors, dentist, physical therapists, chiropractors)Experience training or working with non-technical team membersWhy Join Us?Work with a growing agency serving clients across North AmericaFull-time stability with consistent client portfolioCollaborate with a supportive team that values your expertiseRemote flexibility while making a real impact on local businessesOpportunity to own the SEO function and see direct results from your workHow to ApplyPlease submit your application including:A video speaking about why you would like this position. Showcase, your experience and prior work.Your resume highlighting relevant SEO experienceBrief overview of your SEO background and notable results you've achievedExamples of local SEO campaigns you've managed (rankings improvements, traffic growth, etc.)We're excited to find someone who's passionate about SEO and ready to drive results for our clients