Head Of Marketing

hace 2 semanas


Xico, México Mendel A tiempo completo

Job Description – Head de MarketingUbicación: Granada, Ciudad de MéxicoModalidad: Híbrida – lunes a jueves en oficina, viernes home office (Granada, CDMX)Sobre Mendel: En Mendel estamos transformando la forma en que las empresas manejan sus finanzas corporativas en LATAM.Lo que harásLiderar la estrategia y ejecución de Marketing y Generación de Demanda, alineada a los objetivos de negocio y ventas.Definir y administrar el presupuesto de marketing con foco en ROI.Posicionar la marca y expandirla regionalmente, incrementando awareness y fortaleciendo el pipeline comercial.Supervisar y potenciar a un equipo compuesto por: Marketing: marketing digital, awareness, marketing de producto, eventos, PR.Generación de Demanda: performance, inbound, outbound, IA, equipo BDRs.Colaborar con Ventas, Producto y otras áreas para asegurar consistencia en la comunicación y en la experiencia del cliente.Medir, analizar y reportar resultados de las iniciativas para optimizar constantemente.Lo que buscamosExperiencia sólida (idealmente 8+ años) en marketing B2B, SaaS o tech, liderando equipos multidisciplinarios.Capacidad demostrada para construir estrategias integrales de marketing y demand generation con foco en resultados.Experiencia en expansión regional y posicionamiento de marca.Habilidades de liderazgo, planificación y gestión de presupuestos.Pasión por los datos, la innovación y la ejecución.Por qué MendelEmpresa en crecimiento acelerado con impacto regional.Cultura ágil, innovadora y colaborativa.Oportunidad de liderar y escalar un equipo de alto impacto en LATAM.#J-*****-Ljbffr


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