Growth Marketing Strategy

About InnovamatInnovamat is transforming how math is taught in PreK–8 classrooms.We're the global leader in evidence-based, high-impact math instruction, replacing textbooks with hands-on, dynamic, research-backed learning experiences.After launching in the U.S. just two years ago, we've already partnered with over 60 public school districts with a 100% pilot-to-adoption conversion rate and 0% churn.We've proven product-market fit.Now we're scaling impact : from 40,000 students today to over 200,000 next year, and far beyond after that.We're backed by strong fundamentals, a team of 320+ educators and builders across 9 countries, and a clear mission : make high-quality math instruction accessible to every student.About the RoleThis is a top-tier position : a transversal, strategic, and hands-on role at the center of Innovamat's most important mission ever — the US expansion.As a Growth Marketing Associate (US Expansion), you will : Work from our CDMX hub, while being directly connected to the front line of our US launch (especially California).Be exposed to marketing, strategy, operations, and product — learning how to build a market entry playbook from scratch.Travel internationally to support events, conferences, and activations, meeting educators and district leaders face-to-face.Operate with high autonomy : designing, executing, and tracking growth initiatives across channels.This is a launchpad role for high-potential graduates (engineering, business, marketing, PR, management).You'll get mentorship from senior leadership, real responsibility from day one, and the chance to accelerate your career into growth leadership, strategy, or bizops.What You'll DoRun Growth Experiments : Launch and optimize digital campaigns (Meta, Google, LinkedIn).Track CPL, conversion, and ROI.Support Outreach & Content : Draft US-native emails, landing pages, and one-pagers.Learn to write persuasively for educators and decision-makers.Organize Sampling Plays : Drive free book / giveaway campaigns to generate leads and open doors in California.Be on the Ground : Travel to US conferences and events, support booth operations, and create memorable lead-generation experiences.Analyze & Iterate : Work with our tech stack and analytics tools to measure results, extract insights, and build repeatable growth loops.Enable Sales : Collaborate with CRO and US Sales to ensure marketing generates real pipeline impact.Who Are You?1-2 years of professional experience and / or Graduate in business, marketing, management, engineering, or related.Proficient English and Spanish (spoken and written) — able to communicate and write naturally for US audiences and local teams.Strong analytical skills (comfortable with metrics, KPIs, data-driven decision-making).Strong communication skills (able to craft messages, engage people, and represent Innovamat).Strong visual skills (comfortable with design, visual tools, and attention to detail).Hungry to learn, travel, and grow faster than your peers.High agency : proactive, resourceful, biased for action.Nice-to-HavesInternships or projects in digital marketing, consulting, sales, or growth.Experience with ad platforms, CRM tools, or email marketing platforms.Experience abroad, experience adjusting quickly to new environments.Passion for education of some kind (tutoring, sports, or others,...)What You'll GetAcceleration : This is Innovamat's top-talent track.Expect mentorship, exposure, and responsibility that fast-track your career.Ownership : You won't just assist — you'll own campaigns, events, and projects that shape our US expansion.Travel Opportunities : Support our activations in California and other US states.Impact : Your work will directly influence how thousands of US students experience math.Paid holidays, PTO, and Christmas week off.Team offsites and learning budget.This is not a safe, routine first job.It's a rare launchpad role : transversal, strategic, and hands-on, working on Innovamat's boldest mission.If you're a top graduate ready to jump into the deep end and learn like never before, we want to meet you.#J-*****-Ljbffr