Paid Media Lead

Remote: TeletrabajoDirective Consulting is the performance marketing agency for SaaS and Tech companies.We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs.We offer Paid Media, SEO / Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables.In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.ResponsibilitiesOversee and lead a collection of Paid Media accountsServe as direct support to client contactsWeekly communication with any vendors or operational partners to ensure alignment on tasks, work quality, and improvementsDrive referrals via client relationships and professional networkBuild strategies for clients each quarterCreate, maintain, and optimize budgets for paid media campaigns across multiple channelsDeeply understand client positioning and unique value propositionsConfirm lead routing is accurate within a CRMUnderstand the value of Programmatic campaignsResponsible for personal productivity and utilizationWork directly with Associate Director to ensure internal and client goals are being achievedExecute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROIQualifications3 years experience working at a performance/digital marketing agencyExperience working specifically with B2B SaaS/tech clients in an agency settingDeep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and othersProficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign ManagerStrong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performanceAbility to drive results and measure via OCTProven and measurable success with mid-market or enterprise accountsA unique perspective on how to drive value for SaaSAbility to translate and articulate strategy and tell stories with dataEqual parts competitive and curious; a true problem solverProactive, always looking to grow and share; love of cutting edge industry opportunitiesOrganize, prioritize and manage multiple projects simultaneouslyQuality-obsessed, no loss of soul for advertisingTravel to visit clients approximately once per year, per client or as neededWhat Success Looks LikeYou encompass our core values through every interaction, internally and externally.Effectively manage approximately five mid-tier and enterprise accounts.Meet and exceed department level OKRs, such as client growth and goal attainment.Build client trust and relationships that create consistent renewals.Cross-sell services that align with client goals and objectives.Clearly communicate results with client point of contact and executives.Exceptional decision-making, as it relates to strategic direction for accounts.BenefitsSet living wage at DirectiveMedical, dental, vision plans, disability, and life insurance coverage for you and your family100% employer-paid plan for you and 50% employer contribution for dependentsMental health: Access to certified therapists through Spring Health, membership to HeadspacePhysical health: GympassUnlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental LeaveRetirement: Traditional and Roth 401(k) with a 3% company matchAnnual bonus based on tenure, scaled over timeAnnual Anniversary Trip with peers and executive leadershipWork Environment RequirementsAs a remote-first company, you have the ability to work from anywhere in the US, with optional state-of-the-art offices in Irvine, California.For some positions, we accommodate opportunities in Canada, the UK, and Australia.For global locations, you must have established work authorization in that country and permanently reside there.This role has the opportunity to operate 100% virtually from your home office.Collaboration will primarily be through virtual meetings (Zoom), Slack, and other office software platforms.You must be able to remain stationary for extended periods, observe and interpret written and/or verbal communication, have reliable internet access, and a professional background.Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.If you require reasonable accommodations... direct your inquiries to the appropriate contacts.Additional InformationAt Directive, one of our core values is People First.We're committed to fostering a more diverse and inclusive culture in the digital landscape.All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.#J-*****-Ljbffr