Marketing Manager

hace 3 semanas

Monterrey, México Mrkt360 A tiempo completo

Job description(Marketing manager)**Objectives of this Role**- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments (Facebook ads, Google ads, Microsoft ads, etc)- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics**Daily and Monthly Responsibilities**- Working in partnership with our creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets**Skills and Qualifications**- Bachelor's degree in marketing, business, or related field- Excellent written and verbal communication skills- Proven experience developing marketing plans and campaigns- Strong project management, multitasking, and decision-making skills- Metrics-driven marketing mind with eye for creativity- Experience with marketing automation and CRM tools

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