Marketing Operations

About Fridays Fridays is a fast-growing telehealth company redefining weight loss through science-backed GLP-1 medications and compassionate, personalized care. We operate in a highly regulated environment and move fast—without cutting corners. Our marketing organization spans paid media, CRM, web, creative, product, clinical, and legal. That complexity requires strong operators who can bring order, foresight, and discipline to how work gets done. The Role This is a marketing operations and program coordination role, not a hands-on performance marketing position. The Marketing Operations & Program Coordinator exists to create leverage for the Marketing Operations Manager and senior leadership by owning planning, coordination, documentation, and execution readiness across the entire marketing organization. Your success will be measured by: How far ahead the team is planned (target: 3+ months)How smoothly launches and promotions move across teamsHow rarely leadership is pulled into avoidable fire drillsIf you love building ads in Ads Manager every day, this is not the right role. If you love making complex systems run cleanly and predictably, keep reading. What You’ll Own Marketing Planning & Calendar Management Own and maintain the master marketing calendar across all channels (paid, email, web, product, partnerships).Ensure all campaigns, promotions and launches are planned months in advance with clear milestones, owners and dependencies.Partner with marketing leadership to translate annual and quarterly priorities into executable plans.Identify timeline risks early and proactively resolve bottlenecks. Program & Project Coordination Act as the operational quarterback for marketing initiatives—from intake through launch.Manage cross-functional workflows involving Creative, Legal, Clinical, Product, Engineering, CRM and Media.Ensure all creative requests, campaign briefs and promotional plans are properly scoped, tracked and approved.Keep work moving forward without leadership needing to chase updates. Promotions & Launch Operations Coordinate all promotional campaigns end-to-end, including:Offer documentationPromo code creationAsset requests and approvalsChannel readiness across web, email, paid media and CRMEnsure promotions are clearly documented and communicated to all stakeholders.Serve as the operational hub during launches, ensuring nothing falls through the cracks. Process, Workflow & Documentation Own day-to-day operation of Monday.com for the marketing team.Build, maintain and continuously improve workflows that increase visibility, accountability and speed.Maintain clear SOPs, process docs and templates in Notion.Help move the organization from reactive execution to predictable delivery. Compliance & Quality Control Partner closely with Legal and Clinical teams to marketing materials meet healthcare advertising and compliance standards.Perform first-pass reviews to confirm required disclaimers, claims and approvals are in place before launch.Ensure final approved versions are used across all channels. What You Will Not Be Doing Trafficking ads in Meta, Google, TikTok, Snap, etc.Owning daily media optimization or bid managementActing as a junior growth marketerYou will collaborate with growth and media teams—but your role is coordination and readiness, not execution inside ad platforms. Who This Role Is For This role is ideal for someone who: Thinks in timelines, dependencies and systemsGets satisfaction from making chaos orderlyIs highly organized, proactive and detail-orientedEnjoys being the connective tissue across teamsWants to grow deeper in marketing operations, program management or leadership support Qualifications Required 2–4 years of experience in marketing operations, program coordination or project managementProven ability to manage complex, cross-functional initiativesStrong organizational, documentation and communication skillsExperience working in tools like Monday.com, Asana, Jira or similar PM platformsComfort operating in regulated or compliance-heavy environmentsAbility to manage multiple workstreams without dropping details Nice to Have (Not Required) Familiarity with performance marketing concepts and metricsExposure to CRM, email marketing or lifecycle campaignsExperience supporting high-growth or multi-channel marketing teamsExperience in healthcare, telehealth or other regulated industries What We Offer Competitive salary and performance-based bonusHealth, dental and vision insuranceFlexible PTO and remote-first work environmentDirect exposure to marketing leadership and company strategyA real opportunity to help shape how a scaling marketing org operates #J-18808-Ljbffr