Attendee Acquisition Specialist
hace 2 semanas
Overview Are you passionate about customer experience and creating unforgettable events? Would you like to drive attendance at world class trade shows and events? About Our Team Attendee Acquisition Managers work with event and marketing leadership to define key segments based on the brand strategy along with purchasing power and buying influence within the industry. They work directly with these target segments, with the goal of creating successful relationships and driving them to attend the event. About The Role The Attendee Acquisition Manager plays a key role in driving strategic growth by identifying, engaging, and securing high-value attendees from Latin America for U.S.-based trade events. Operating as an individual contributor, this role requires a hands-on approach to prospecting and relationship-building. Responsibilities Identify and build prospect lists targeting high-value attendees from Latin America. Conduct personalized outreach via phone, email, and WhatsApp to engage and recruit potential attendees, using a mix of relationship-building and sales techniques. Develop and maintain relationships with targeted customers throughout the show cycle, providing a high-touch experience. Collaborate with U.S.-based program managers to define target markets and implement attendee acquisition strategies aligned with event goals. Partner with the marketing team to coordinate outreach campaigns and leverage marketing materials, collateral, and messaging. Utilize prospecting tools (e.g., LinkedIn Sales Navigator, Salesforce, ZoomInfo) to research and manage leads effectively. Track attendee acquisition metrics and manage the pipeline across all engagement stages, reporting weekly on registration progress and goal attainment. Support data mining initiatives, including the purchase, segmentation, and management of attendee databases. Attend events, visit stores or offices, and travel across Latin America and to the U.S. (approximately 30% travel) to strengthen relationships, prospect new leads, and represent the brand. Support onsite attendee experience by coordinating registration, lounge access, special amenities, and curated programming for VIP guests. Develop relationships with external stakeholders such as industry associations and buying groups to support recruitment efforts and expand reach. Requirements Bilingual in English and Spanish, with excellent verbal and written communication skills in both languages. Strong interpersonal and conversational abilities; confident, personable, and persuasive in one-on-one interactions. Proven experience in sales, particularly in prospecting and relationship-building; marketing experience is a plus. Comfortable using (or learning) prospecting and CRM tools such as LinkedIn Sales Navigator and Salesforce. Willing and able to travel up to 30% of the time within Latin America and to the United States. Experience in trade shows or events is an advantage, but not a requirement. Working for you Benefits We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: Private Medical/Dental Plan Savings Fund Life Insurance Meal/Grocery Voucher We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location. #J-18808-Ljbffr
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Bilingual LATAM Attendee Acquisition Pro
hace 2 semanas
Mexico City RX Global A tiempo completoA global event marketing company in Mexico City is seeking an Attendee Acquisition Manager to drive attendance at U.S.-based trade events. The role involves identifying high-value attendees from Latin America, engaging them through personalized outreach, and collaborating with marketing teams. The ideal candidate should be bilingual in English and Spanish,...
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