Paid Media Strategist

hace 4 semanas

Xico, México Ignite Visibility Llc A tiempo completo

Ignite Visibility is seeking an experienced and talented Paid Media Strategist/Specialist to join our team.A successful Paid Media Strategist will effectively manage paid search anddisplay campaigns on Google, Bing, and other social media platforms.The individualwill effectively manage account setup and implementation, strategy, and budget whileworking cross-collaboratively with the SEO, Content, and Account Management teamsin order to maximize a client's ROI.**Responsibilities**- Be a strategic partner for our clients- Initial campaign set up including keyword research, ad copy, and conversiontracking- Execute tests, collect and analyze data, identify trends and insights in orderto achieve maximum ROI in paid search, display, and social mediacampaigns- Track, report, and analyze website analytics and paid media initiatives andcampaigns- Manage campaign expenses, stay on budget, estimate monthly costs, andreconcile discrepancies- Consult on landing page best practices and copy adjustments needed toimprove post-click engagement and conversion- Perform ongoing paid keyword discovery, expansion, and optimization- Research and analyze competitor advertising- Will be expected to meet or exceed project deadlines and budgeted hours.Ifdeadlines or budgeted hours will not be met, communication with the team isexpected before the fact- Keep track of all details on project status and next steps.Be able to reportthat information when requested- Assist in building systems and protocols internally- Ability to communicate rapidly and effectively with all parties involved in theprojects- Will be expected to have a drive to continually learn and grow in knowledgeand skill of paid media- Stay on top of industry trends in order to stay on the cutting edge- Assist sales team with presentations and proposal development- Performs other duties as assigned by management

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