Brand Strategy Director

hace 3 semanas


Xico, México Dentsu Mexico A tiempo completo

En dentsu, estamos en búsqueda de un **_Brand Strategy Director _**que sea el/la responsable de definir la estrategia local de marca, considerando el contexto sociocultural y competitivo para dotarla de relevancia local y consistencia global.**Key responsibilities**:- Desarrollar La Estrategia De Posicionamiento Y Comunicación Local- Proveer De Inteligencia Local A Los Equipos Globales- Definir Y Priorizar Mensajes Clave- Integrar Estrategias De Comunicación Entre Unidades De Negocio- Proveer De Inteligencia Estratégica A Los Equipos Responsable De Desarrollo De Marca Y Productos: Categoría, Consumidor Y Cultura.- Co-crear con el equipo de cuentas los briefs de proyecto- Definir la estrategia y asegurar su cumplimiento- Dar retroalimentación sobre las soluciones creativas para asegurar que estén en línea con la estrategia- Proveer de información estratégica para contribuir a la excelencia creativa- Co-liderar la relación con cliente**Minimum requirements**:- Experiência de 3 a 5 años en un rol similar- Conocimiento de medios: planeación y compra- Conocimiento y manejo de herramientas como TGI, EGM.- Lectura e Interpretación de mediciones para KPI de marcas- Fuerte capacidad de análisis e interpretación de data para la generación de estrategias.- Generación de insights- Desarrollo de storytelling- Inglés Avanzado (Indispensable, se hará examen)**Tools/Software**- Brand Health de Kantar- Keynote



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