Senior Specialist, Creative Intelligence.

Description Scopely is looking for a Creative Intelligence Sr. Specialist to join our User Acquisition team in Mexico City on a hybrid basis At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team's mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again. What You'll Do Independently manage significant performance marketing budgets across multiple channels to maximise games' growth and profitability Strategise, execute and continually optimise mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, CTV, Influencer marketing, and much more Locate, negotiate and develop creative and innovative solutions for acquisition Grow and manage marketing partnerships for UA efforts across the globe Design and execute A / B & multivariate testing and present results to related teams Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute breakthrough creative strategies to attract new users Work cross‑functionally with product, ads, data, and creative teams to grow the portfolio and business through full‑view lifecycle marketing Be an expert in UA with key knowledge to lead a team Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology Proactively source new partners to diversify portfolio What We're Looking For 2-3 years of experience in performance marketing Knowledge of mobile gaming KPIs Fluent in discussing creative elements, from stylistic choices to formatting decisions, to both core and broad audiences Desire to own a workflow and optimise experimental process to the best of their abilities Strong analytical and organisational skills Immense appetite for learning and a passion for mobile entertainment / gaming Bachelor's degree from an accredited university Fluency in English Strong English language skills are required for this role as we have a highly diverse and global business At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure About us Scopely is a global interactive entertainment and mobile‑first video game company, home to many top, award‑winning experiences such as "MONOPOLY GO", "Star Trek™ Fleet Command", "Stumble Guys", "MARVEL Strike Force", and "Yahtzee® With Buddies", among others. Scopely creates, publishes, and live‑operates immersive games that empower a directed‑by‑consumer™ experience across multiple platforms from mobile, web, PC and beyond. Founded in 2011, Scopely is fueled by a world‑class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry. Recognized multiple times as one of Fast Company's "World's Most Innovative Companies," Scopely is a multi‑billion‑dollar business due to its ability to create long‑lasting game experiences that players enjoy for years. Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents. Scopely was acquired by Savvy Games Group in July 2023 for billion, and is now an independent subsidiary of Savvy. For more information on Scopely, visit : #J-18808-Ljbffr