B2C Sales Manager
hace 4 horas
Overview Are you a driven sales professional with a passion developing brands? Do you thrive in dynamic environments and enjoy growing distribution from the ground up? The Area Sales Manager – El Gallo Azul (Mexico) role is your next big opportunity. You’ll be at the forefront of expanding our iconic cheese brand in Mexico’s traditional and foodservice channel, ensuring El Gallo Azul is available and visible where it matters most. What We Ask A strong background in sales, distribution, or trade marketing. Bachelor’s degree in business, marketing, or related field. At least 8 years of experience in FMCG, preferably in food or dairy. Proven experience managing and growing distribution in the traditional trade channel. Affinity with Foodservice channel. Strong negotiation and relationship‑building skills. A hands‑on, entrepreneurial mindset focused on execution. Experience working with sales targets, KPIs, and budget planning. Excellent organizational and communication skills. A team player who can work independently and collaboratively. Willingness to travel frequently within the region. Fluency in Spanish and proficiency in English. What We Offer Your salary is based on the weighting of your job, your experience, and training. At FrieslandCampina we invest in continuous learning and development, providing training and knowledge‑sharing to help you grow professionally. You’ll be part of a passionate team working to bring high‑quality dairy products to more people every day. Vacancy Description Distribution Expansion: Develop and execute a distribution strategy focused on the traditional trade and Foodservice channel, ensuring product availability and visibility in key regions and outlets. Customer Relationship Management: Build and maintain strong relationships with distributors, customers, chefs; provide training and support on product knowledge and brand positioning; act as the main point of contact for all sales‑related activities in your area. Sales Execution & Performance: Set and monitor sales targets and distribution KPIs for your region; drive sell‑in and sell‑out performance through effective planning and execution; monitor stock levels, order cycles, and promotional activities. Market Intelligence & Reporting: Gather insights from the field to inform commercial strategy; track competitor activity and market trends; report regularly on sales performance, opportunities, and challenges. Brand Activation Support: Collaborate with the marketing team to support local activations and POS deployment; build strong communities and activities around El Gallo Azul users (e.g., Marquesiteros, Chefs); ensure brand consistency and visibility at the point of sale. Team Details FrieslandCampina Americas & Pacific manage a wide portfolio of 40 regional markets. The team specializes in distributor and key account management, continuously developing, strengthening, and growing the business with local partners. The team is spread over different locations: Paramus, NJ (Americas Head office), Miami, FL, the Netherlands, São Paulo, and Mexico City. Mexico is a strategic focus for growth, transitioning from an agent model to a local entity and team. Our Purpose FrieslandCampina’s purpose is to nourish by nature, contributing to better nutrition, food safety and security for millions worldwide by providing access to dairy. Bring your spark and grow with us #J-18808-Ljbffr
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