Sr. Digital Specialist Executive Key Account

hace 2 semanas

Mexico City Adidas A tiempo completo

Purpose Responsible for co-creation and follow up of digital strategy with KA customer with accounts SR KAM support. Sales & margin follow up; correct forecasting in all formats 1p, 3p & Authorized resellers. Look like #1 within clients digital ecosystems. Maintain digital market share leadership within account. Media plan and best use of resources to maximize investments. Key Accountabilities Own digital sales performance across all formats (1P, 3P and authorized resellers) ensuring sales objectives & margin are met, target to maintain or achieve market share leadership. Lead digital visibility and communication strategy, in-site placements, PLPs, social media assets and campaign materials, ensuring correct implementation. Define and execute commercial and promotional strategies (Hot Sale, Buen Fin, seasonal moments), collaboration with KAMs and cross-functional teams to accelerate sell-out. Lead specific digital & marketing iniciatives within account, to make sure we have the best visibility in site, and providing performance status regularly (Ex WC, campaigns) Plan, manage and optimize paid media investment, monthly budget allocation, media plans and performance tracking. Lead Partner Program execution, including differentiated discount strategies, forecasting, buy planning and follow-up. Manage end-to-end catalog health, new seasons cataloging, product prioritization, EAN clean-up and identification of growth opportunities. Knowledge Skills and Abilities Digital knowledge. Cross-functional capacity to influence Ability to serve clients to maintain an excellent relationship; Analytical skills to understand the market situation, client problems (low sale, high inventory, etc.) and offer alternatives and solutions to maintain a sustainable growth; Organization and planning of tasks, reports and provision of information; Focus on results / Sales Advanced computing knowledgement (Excel and PowerPoint); Qualifications (Minimum required education and experience): University degree or attending college; Intermediate English (non-eliminatory); Experience in the digital environments; (mandatory) Experience in the commercial/marketing function; #J-18808-Ljbffr

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