Marketing Manager – 47 Brand LATAM

hace 7 horas

Mexico City New Era Cap A tiempo completo

Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America, with a strong focus on: Digital Marketing Content Creation & Brand Storytelling PR & Media Relations Influencer & Creator Programs This person will act as the brand guardian in-market, ensuring that every consumer touchpoint reflects 47 Brand’s elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translate global strategy into local cultural relevance, while working closely with senior leadership to build a long-term brand platform in LATAM. Key Responsibilities 1. Brand & Marketing Execution Execute the LATAM marketing strategy aligned with 47 Brand’s positioning as a sophisticated lifestyle brand. Ensure clear differentiation from New Era in tone, visuals, messaging, and channels. Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions. 2. Digital Marketing Lead always-on digital strategy across Instagram, TikTok, Pinterest, Meta, and emerging platforms. Manage paid media execution (in coordination with agencies or internal teams), focused on: Top-of-funnel brand positioning Discovery and aspiration (not promotion-led) Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic). 3. Content Creation & Storytelling Own the content calendar for 47 Brand LATAM. Lead creation of: Editorial-style content Styling narratives (e.g., Clean Up as a wardrobe essential) Short-form video and creator-led storytelling Work with photographers, stylists, creators, and agencies to ensure high-end, fashion-forward output. Ensure content reflects: Timelessness Effortless sophistication 4. Influencer & Creator Marketing Build and manage the 47 Brand Crew (ambassador & influencer program). Identify and onboard creators aligned with: Fashion, lifestyle, and cultural credibility Mexico City, Monterrey, Guadalajara as priority cities Manage briefing, execution, approvals, and performance tracking. Ensure creators feel curated, not transactional. 5. PR & Earned Media Coordinate PR strategy in collaboration with agencies or internal partners. Develop: Brand bio & messaging matrices Press kits and launch narratives Seasonal PR calendars Manage relationships with: Fashion & lifestyle media (e.g., premium publications) Cultural editors and tastemakers Support brand launches, retail openings, and key events. 6. Launches & Brand Moments Support execution of: Brand launch events Retail activations (Liverpool, flagships, pop-ups) Key cultural moments Ensure every launch is story-driven, not product-only. 7. Cross-Functional Collaboration Work closely with: Sr. Director (strategic alignment) Brand Sr. Manager (calendar, priorities, approvals) Retail, Wholesale, and E-commerce teams to ensure cohesive storytelling Align marketing efforts with commercial priorities without diluting brand equity. Qualifications & Experience 3–5 years of experience in marketing, brand, or digital roles. Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred) Digital-first brand building Influencer and PR-led strategies #J-18808-Ljbffr

  • Marketing Manager

    hace 4 días

    Mexico City New Era Cap A tiempo completo

    Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand's marketing strategy across Latin America , with a strong focus on: Digital Marketing Content Creation & Brand Storytelling PR & Media Relations Influencer & Creator Programs This person will act as the brand guardian in-market , ensuring that...

  • Marketing Manager

    hace 7 días

    Mexico City New Era Cap A tiempo completo

    Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand's marketing strategy across Latin America , with a strong focus on: - Digital Marketing - Content Creation & Brand Storytelling - PR & Media Relations - Influencer & Creator Programs This person will act as the brand guardian in-market , ensuring...

  • Marketing Manager – 47 Brand LATAM

    hace 7 días

    Mexico City New Era Cap A tiempo completo

    Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America , with a strong focus on: Digital Marketing Content Creation & Brand Storytelling PR & Media Relations Influencer & Creator Programs This person will act as the brand guardian in-market , ensuring that...

  • Marketing Manager – 47 Brand LATAM

    hace 3 días

    Mexico City New Era Cap A tiempo completo

    Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America , with a strong focus on: Digital Marketing Content Creation & Brand Storytelling PR & Media Relations Influencer & Creator Programs This person will act as the brand guardian in-market , ensuring that...

  • Marketing Manager – 47 Brand LATAM

    hace 3 días

    Mexico City New Era Cap A tiempo completo

    Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand's marketing strategy across Latin America, with a strong focus on: Digital Marketing Content Creation & Brand Storytelling PR & Media Relations Influencer & Creator Programs This person will act as the brand guardian in-market, ensuring that every...

  • Marketing Manager – 47 Brand LATAM

    hace 1 semana

    Mexico City New Era Cap A tiempo completo

    Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America, with a strong focus on: - Digital Marketing - Content Creation & Brand Storytelling - PR & Media Relations - Influencer & Creator Programs This person will act as the brand guardian in-market, ensuring...

  • Marketing Manager – 47 Brand LATAM

    hace 15 horas

    Mexico City New Era Cap A tiempo completo

    Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America , with a strong focus on: Digital Marketing Content Creation & Brand Storytelling PR & Media Relations Influencer & Creator Programs This person will act as the brand guardian in-market , ensuring that...

  • Marketing Manager – 47 Brand LATAM

    hace 10 horas

    Mexico City New Era Cap A tiempo completo

    Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America, with a strong focus on: - Digital Marketing - Content Creation & Brand Storytelling - PR & Media Relations - Influencer & Creator Programs This person will act as the brand guardian in-market, ensuring...

  • Marketing Manager

    hace 10 horas

    Mexico City New Era Cap A tiempo completo

    Role Overview The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand's marketing strategy across Latin America , with a strong focus on: - Digital Marketing - Content Creation & Brand Storytelling - PR & Media Relations - Influencer & Creator Programs This person will act as the brand guardian in-market , ensuring...

  • Marketing Manager – 47 Brand LATAM

    hace 1 día

    Mexico City New Era Cap A tiempo completo

    Role OverviewThe Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand's marketing strategy across Latin America, with a strong focus on:Digital MarketingContent Creation & Brand StorytellingPR & Media RelationsInfluencer & Creator ProgramsThis person will act as the brand guardian in-market, ensuring that every consumer...