Marketing Manager – 47 Brand LATAM

Role Overview

The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America, with a strong focus on:

- Digital Marketing
- Content Creation & Brand Storytelling
- PR & Media Relations
- Influencer & Creator Programs

This person will act as the brand guardian in-market, ensuring that every consumer touchpoint reflects 47 Brand’s elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translate global strategy into local cultural relevance, while working closely with senior leadership to build a long-term brand platform in LATAM.

Key Responsibilities

1. Brand & Marketing Execution

- Execute the LATAM marketing strategy aligned with 47 Brand’s positioning as a sophisticated lifestyle brand.
- Ensure clear differentiation from New Era in tone, visuals, messaging, and channels.
- Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions.

2. Digital Marketing

- Lead always-on digital strategy across Instagram, TikTok, Pinterest, Meta, and emerging platforms.
- Manage paid media execution (in coordination with agencies or internal teams), focused on:
- Top-of-funnel brand positioning
- Discovery and aspiration (not promotion-led)
- Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic).

3. Content Creation & Storytelling

- Own the content calendar for 47 Brand LATAM.
- Lead creation of:
- Editorial-style content
- Styling narratives (e.g., Clean Up as a wardrobe essential)
- Short-form video and creator-led storytelling
- Work with photographers, stylists, creators, and agencies to ensure high-end, fashion-forward output.
- Ensure content reflects:
- Timelessness
- Effortless sophistication

4. Influencer & Creator Marketing

- Build and manage the 47 Brand Crew (ambassador & influencer program).
- Identify and onboard creators aligned with:
- Fashion, lifestyle, and cultural credibility
- Mexico City, Monterrey, Guadalajara as priority cities
- Manage briefing, execution, approvals, and performance tracking.
- Ensure creators feel curated, not transactional.

5. PR & Earned Media

- Coordinate PR strategy in collaboration with agencies or internal partners.
- Develop:
- Brand bio & messaging matrices
- Press kits and launch narratives
- Seasonal PR calendars
- Manage relationships with:
- Fashion & lifestyle media (e.g., premium publications)
- Cultural editors and tastemakers
- Support brand launches, retail openings, and key events.

6. Launches & Brand Moments

- Support execution of:
- Brand launch events
- Retail activations (Liverpool, flagships, pop-ups)
- Key cultural moments
- Ensure every launch is story-driven, not product-only.

7. Cross-Functional Collaboration

- Work closely with:
- Sr. Director (strategic alignment)
- Brand Sr. Manager (calendar, priorities, approvals)
- Retail, Wholesale, and E-commerce teams to ensure cohesive storytelling
- Align marketing efforts with commercial priorities without diluting brand equity.

Qualifications & Experience

- 3–5 years of experience in marketing, brand, or digital roles.
- Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred)
- Digital-first brand building
- Influencer and PR-led strategies
- Strong understanding of:
- LATAM cultural nuances
- Mexico as a trend-driving market
- Fluent in Spanish and English.
- Comfortable working with global teams and adapting global assets locally.

Core Skills & Competencies

- Brand Sensibility: Strong aesthetic judgment and understanding of luxury / premium cues.
- Digital Native: Deep familiarity with social platforms and content formats.
- Cultural Intelligence: Understands fashion, lifestyle, and cultural codes in LATAM.
- Execution Excellence: Able to manage multiple projects without losing detail.
- Collaborative Mindset: Comfortable working with senior leadership and external partners.
- Analytical Thinking: Uses data to inform decisions without becoming performance-only focused.

Cultural Fit

This role requires someone who:

- Understands that brand building comes before short-term sales
- Is obsessed with details, tone, and consistency
- Thinks in terms of culture, not campaigns
- Is comfortable operating in an elevated, aspirational brand space
- Can grow into a future Regional Brand Lead role