Associate Marketing Technology Manager

The Associate Marketing Technology Manager utilizes technology and general marketing knowledge to support marketing efforts on a corporate level, working collaboratively with the (Senior) Marketing Technology Manager on all technical aspects of the organization's marketing automation tools, including email marketing, marketing lead management, database/list management, campaign execution and analysis of campaign metrics. This position will often work under the guidance of the (Senior) Marketing Technology Manager as they use the marketing systems such as Pardot, Salesforce.com, the Google suite of products, and other third-party solutions. The incumbent will assist with research to support marketing campaign preparation.Primary Accountabilities:Works within all marketing-related technology programs and systems, including Pardot, Salesforce.com, Zoom, Survey Monkey and maintaining records of the evolving Inmar stackCollaborates with Product Marketing Managers and Sales on campaigns, strategy, and executionSets up programs / campaigns (emails, forms, landing pages, etc.), including creating assets (email, landing page) through templates/HTML codingSets up, tests, and executes lead gen and marketing campaigns (including email campaigns, trade shows, webinars, advertising, etc.) in several virtual environments to ensure message qualityExecutes automation efforts for non-marketing aspects of the company, such as sales-based training webinars, PFM monthly system update alerts and various customer campaignsAssists with the design and implementation of automated business rules for opt-in programsWorks with the (Senior) Marketing Technology Manager and the Salesforce team to collaborate on best practices for maintaining marketing data quality and maintains the quality of the marketing contact database including data governance and segmentation programs as directed by the (Senior) Marketing Technology ManagerWorks with (Senior) Marketing Technology Manager on strategy and execution for data usage and maximum delivery on all marketing campaignsAssists with implementing standard processes (as it applies to marketing automation)Analyzes and optimizes campaigns through learnings regarding methodology around email campaigns, including structure of emails, send times, segmentation, etc.Understands marketing dashboards and reporting to interpret open rates, click through, deliverability, conversions and communicate this data to Sales Leaders and Product Marketing ManagersAssembles reports by compiling, consolidating, formatting and summarizing informationServes as a consultant to stakeholders regarding results of campaigns and reporting, providing feedback, interpretation, and recommendations as to campaigns’ resultsManages and execute automation efforts for non-Marketing aspects of the company as directed by Marketing Technology Manager, such as sales-based training webinars, monthly system update alerts and various customer campaignsManages marketing aspects of CRM system (Salesforce.com), as directed by Marketing Technology Manager, including: Creates and manages marketing related SFDC campaignsCreates, manages and cleans campaign member listsLeverages data enrichment tools to research missing information and develop new leads as well as connecting and cleaning sales contact dataProvides day-to-day end-user support as needed (including system configuration, complex formulas and system maintenance)Educates other users with best practices to enhance and increase their knowledge of Salesforce.comAdditional Responsibilities:Performs other duties as assignedComplies with all policies and standardsRequired Qualifications:Bachelors in business, marketing, or communications required1-3 years of experience working with a marketing automation tool (i.e., Pardot, Marketo, Eloqua, etc.), or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the positionExperience working with a CRM system (i.e., Salesforce or NetSuite), a plusAptitude for learning new technology concepts and systems/software quicklyWorking knowledge of Word, Excel or Google Docs, Sheets, and Slides is requiredWorking knowledge of HTML, CSS and other web programming languages is a huge plusWorking knowledge of project management software (i.e., Wrike, ASANA or Percolate) is a plusUnderstanding of key online marketing strategies and conceptsEmbrace new skills acquisitionPhysical DemandsThe physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.Use Hands to Handle Objects - RegularlyReach with Hands or Arms - RegularlyTalk or Hear and Read Instructions - RegularlyStand, Kneel, or Stoop and Lift 20 Pounds - OccasionallyView Items at a Close Range - RegularlyRarely : Job requires this activity up to 25% of the timeOccasionally : Job requires this activity between 25% - 50% of the timeFrequently : Job requires this activity between 50% - 75% of the timeConstantly : Job requires this activity more than 75% of the timeIndividual CompetenciesCommunication: Contributes to strategy for their team.Curious: Assesses circumstances using experience and a variety of information gathered.Establish Focus: Communicates at a high level and is able to negotiate on a broad spectrum of matters.Effective Execution: Demonstrates support for innovation and organizational changes needed to improve effectiveness and efficiency.Problem Solving: Completes routine and repetitive tasks where tasks are straightforward.Analytical and Critical Thinking : Communicates using persuasion and authority.As an Inmar Associate, you:Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information and achieve results.Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.Support a safe work environment by following safety rules and regulations and reporting all safety hazards.We are an Equal Opportunity Employer, including disability/vets.Recruitment Fraud Notice: Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future. #J-18808-Ljbffr