Ecommerce Specialist

hace 2 semanas

Xico, México Maryruth'S A tiempo completo

Please ensure that resumes are submitted in English; this is a remote position but MaryRuth's is based in the US._**Responsibilities**- **eCommerce Campaign Strategy & Execution**- Develop, implement, and optimize e-commerce campaigns to boost revenue and customer engagement.- Track campaign performance, create detailed recaps with key insights and recommendations, and present findings to management.- Collaborate with marketing and creative teams to ensure promotional strategies align with brand objectives.- **Product Listings, SEO & Category Optimization**- Manage and enhance product listings with accurate information, compelling copy, and high-quality images.- Implement SEO strategies to improve organic visibility and rankings on Amazon, Walmart, Shopify, and other platforms.- Conduct regular audits and A/B testing to optimize product pages for better conversion rates.- **Performance Tracking & Data Analysis**- Monitor eCommerce performance metrics using tools like Jungle Scout, Tableau, and Google Analytics; provide monthly performance reports analyzing MoM and YoY trends and including strategic recommendations.- Identify data-driven opportunities to improve pricing, promotions, and customer engagement.- **Customer Journey & Retention Optimization**- Improve cart recovery, upselling, and personalized product recommendations to increase customer lifetime value.- Develop and refine automated workflows and customer touchpoints to enhance the shopping experience.- Work with the Customer Experience team to address and efficiently resolve product-related inquiries.- **Marketplace & Industry Expertise**- Stay up to date on eCommerce trends, algorithm changes, and platform updates through ongoing research; attend industry webinars and conferences to bring new insights and strategies to the eCommerce & Marketing team.- **Operational & Compliance Management**- Ensure compliance with marketplace policies and prevent listing suppressions.- Maintain accurate inventory levels and product availability through proactive coordination with Supply Chain and other internal partners.- Monitor and manage Amazon and other marketplaces' Buy Box ownership to maximize visibility, competitiveness, and revenue potential; work cross-functionally to resolve pricing discrepancies or violations that could affect Buy Box win rate.- **Strategic Growth & Optimization**- Execute marketplace and DTC initiatives to increase traffic, conversions, and revenue.- Conduct competitor analysis to refine pricing, positioning, and promotional strategies.- **Cross-Functional Collaboration**- Work closely with teams in Marketing and Operations to align eCommerce strategies; communicate insights and recommendations to senior leadership and additional stakeholders.- Additional responsibilities as needed.- Some travel (

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