Ecommerce Performance

hace 3 semanas

Xico, México Nestle A tiempo completo

**Position Snapshot**:The eCommerce Performance & Insight Specialist consolidates, tracks and analyses digital media campaigns and its investments in Amazon Advertising & Mercado Libre Ads.She/he works in close collaboration with the eCommerce Business Units and Digital Brand Activators to have a view of all the promotional calendar and planned campaigns; contributing to the planning process with data-based insights generated from previous campaigns benchmarks.**A day in the life of...**:Budget tracking of Paid Digital Media Activities ran with Amazon Advertising & Mercado Libre ads - across all BUsTracks and analyses campaigns to identify optimization opportunities before, during and after the campaigns.Coordinating external agencies/partners | Develop campaign performance dashboards for core campaignsCampaing reporting and analysis.Establishing benchmarks and creating the Media Mix Golde Rules for each one of the PurePlayers.Proposes improvements and optimization to creativity, audiences and communication strategies based on results analysis.Coordinates and secures inventroy planning and replenishment - Products with an active campaignResponsible of Paid Search Strategic Coordination Across Bradns | Identify opportunities (budget, implementation) on implementation by analysing daily reports**What will make you successful**:Business Management / Industrial Engineering/ Marketing/ Data & AnalytcsExperience: Media Performance | Digital Marketing (1-2 years)English Advanced.

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