Marketing & Communications Coordinator

Job TitleMarketing and Communications CoordinatorReports ToManaging DirectorJob OverviewThe primary goal of this role is to create and execute a compelling creative, targeted, and insightful Marketing Strategy to attract the highest quality startups and attract potential partners that will increase overall revenue growth.Additionally, the Marketing & Communications Coordinator will be responsible for building and leading a high-performing team to achieve the desired marketing and communication outcomes.Responsibilities and DutiesThe main responsibility of this role is to define and execute the Marketing strategy in order to serve the two main MassChallenge stakeholders: Startups / entrepreneurial ecosystem and Partners (corporate sponsors).Define, implement and drive the communication strategy for MassChallenge stakeholdersDefine MassChallenge Mexico messaging for each stakeholderDefine, design and execute a holistic marketing strategy that includes:Managing external communicationsPromotion of public eventsCampaign for Accelerator ProgramSupport any corporate collaborationCommunity and engagement events and communicationContent creationMaterials design and creationDefine and supervise the correct use of the MCMX BrandClearly define and track Key Performance Indicators (KPIs)Analyze and incorporate metrics into decision-makingStrategically manage the MCMX databaseManage PR strategy with mass mediaBuild and develop meaningful relationships with our marketing nodesIdentify relevant speaking opportunities and networking events where MC must have presenceAssist with public interviewsDevelop and execute a strategy for social media to achieve planned growth resultsManage the different social media channelsQualificationsGraduate degree in Marketing or related fieldMinimum 2 years in MarketingUnderstanding of Marketing, KPIs, Social Media, Public Relations, and DesignStrong understanding of the external market, competitive landscape, and trends that impact our businessDemonstrated ability to drive substantial market growth within a compressed time frameOutstanding written and oral communicationData management to drive decisions based on thorough analyticsCapable of working under pressure and strict deadlines, and effectively prioritizingEnglish: Advanced level both written and spokenFriendly and energetic personality with customer service focusStrong leadership to manage a team to provide effective resultsSkillsFostering CommunicationLevel 3 Adapts communicationBehaviorsTailors communication (e.G., content, style and medium) to diverse audiencesReads cues from diverse listeners to assess when and how to change planned communication approach to effectively deliver the messageCommunicates with all organizational levelsUnderstands others' complex or underlying needs, motivations, emotions or concerns, communicating effectively despite the sensitivity of the situationUses appropriate data collection methods (e.G., focus groups, experimental test markets, ethnographic observation, survey results and optimal use of technology to search out key information and data that are not widely available)Performs intermediate qualitative and quantitative data analysis (e.G., SWOT, PEST, market segmentation, statistical analysis, etc.)Translates and reports on market research findingsAnalyzes measurement data to inform the evaluation of the marketing strategyInterprets outputs from organizational control systems to inform monitoring of the marketing strategyUses a variety of metrics and methodologies to measure progress of marketing activities against objectivesParticipates in the review of marketing activities using established measurement criteriaDevelops metrics and Key Performance Indicators to assist in the evaluation of marketing activitiesTranslates the marketing strategy into operational plans across the marketing mix including elements of analysis, planning, implementation and controlProvides justification for changes to the marketing strategy based on aggregated internal/external dataAllocates resources (e.G., financial, human, physical, etc.) across the marketing mixFacilitates collaboration across functions for specific marketing initiativesEnsures consistency of marketing plan implementation across the marketing functionsRecogn#J-*****-Ljbffr