CRM Specialist

Join to apply for the CRM Specialist role at Jellyfish. At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal‑opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status‑quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand. Job Description Reporting to the CRM Senior Director, as CRM Analyst you will design and deliver CRM campaigns for our clients including delivery of our customer lifecycle planning products. You have good working knowledge of HTML, CSS and mobile email design and enjoy staying current on industry best practices to support our clients with recommendations on innovative email features and capabilities including lifecycle strategy, dynamic content, interactivity, intelligent targeting, personalization, database segmentation, APIs and email templates. Your Primary Responsibilities Daily hands‑on execution of CRM and marketing automation campaigns, including ownership of the setup, maintenance, and review of recurring and triggered campaigns, maintaining a current understanding of industry best practices and applying them to the execution of our campaigns. Make recommendations and promote the use of innovative email features and capabilities including dynamic content, interactivity, intelligent targeting, personalization, database segmentation, APIs and email templates. Collaborate with our creative team to design and create world‑class CRM campaigns. Work with the analytics team to understand business and customer needs and site analytics required to measure campaign success. Analyse campaign and data results and report campaign performance, summarising important insights, and offering recommendations. Preparation of content grids for email, SMS, push notification communication. Qualifications 2+ years of experience in CRM with working knowledge of marketing automation solutions (Salesforce Marketing Cloud, Pardot, Bloomreach, Braze, and Microsoft Dynamics). Experience in marketing automation and CRM campaign strategies and best practices. Knowledge of HTML, CSS and mobile email design and an interest to be top of the class in this area. Knowledge of digital analytics tools (e.g., Adobe Analytics, Google Analytics) and Appsflyer (desirable). Experience in loyalty programs, especially in the retail sector. Knowledge of digital campaigns through multiple direct channels including email, push notification, SMS, Whats‑App. Desirable knowledge of Customer Journey development. Experienced in data analysis and ability to interpret it. Knowledge in content grids, tags for digital communication tracking. Knowledge in Service Titan (nice to have). English Upper intermediate. Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English. Additional Information 💰 Savings fund: You'll save 5% of your monthly income and Jellyfish will contribute the same amount you save to your savings fund. 💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours. 📈 Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self‑development and access to Jellyfish Learn. 🏥 Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage. #J-18808-Ljbffr