Market Research Coordinator

hace 4 semanas

Naucalpan de Juárez, México Ford Motor Company A tiempo completo

The Market Research Coordinator is responsible for planning, coordinating, and overseeing market research studies aimed at gathering strategic insights on consumers, competitors, and industry trends.Their work supports data-driven decision-making within the marketing and commercial teams by analyzing both quantitative and qualitative data and preparing reports that inform product development, brand positioning, and commercial strategies.- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Sociology, or a related field.- A Master's degree or postgraduate studies in Market Research, Consumer Insights, or Data Analytics is a plus (preferred)- 3-5 years of relevant experience in market research, consumer insights, or business intelligence.- Prior experience working with or managing external research agencies is preferred.- Proven experience in interpreting and presenting quantitative and qualitative research findings.- Proficiency in research and data analysis tools (e.g., SPSS, R, Python, Tableau, Power BI, Excel).- Familiarity with survey platforms (e.g., Qualtrics, SurveyMonkey) and syndicated research databases (e.g., Nielsen, Kantar, JD Power).- Excellent written and verbal communication skills in English- Detail-oriented with strong organizational and project management capabilities.- Ability to manage multiple projects simultaneously under tight deadlines.- Knowledge of industry trends and market dynamics in the relevant sector (e.g., automotive, FMCG, technology).- Understanding of data privacy and ethical standards in market research (e.g., GDPR compliance).- Market Research Studies Supervision: Coordinate and oversee market research projects (both quantitative and qualitative), ensuring objectives, timelines, and quality standards are met.- Vendor Management: Manage relationships with external research agencies, reviewing deliverables, methodologies, and outcomes to ensure relevance and accuracy.- Data Analysis and Interpretation: Analyze research results to identify key insights, market trends, consumer behavior patterns, and business opportunities.- Preparation of Executive Reports Develop clear and concise reports for senior management, marketing, product, and sales teams to support strategic decision-making.- Support in Designing Ad Hoc Studies: Design and coordinate custom (ad hoc) studies based on business needs, including defining objectives, methodologies, and scope.- Monitoring of Key Performance Indicators: Track KPIs related to customer satisfaction, brand positioning, market share, and other relevant metrics.- Cross-functional Collaboration: Work across departments—marketing, sales, product, and finance—to align research initiatives with business goals.- Databases and Historical Records Management: Maintain updated databases and archives of past research studies to enable easy access and longitudinal analysis.- Competitive and Market Intelligence: Continuously monitor the market landscape, emerging trends, and competitors, providing timely alerts or intelligence reports.- Quality Assurance and Ethical Compliance: Ensure that all research activities comply with ethical standards, data privacy regulations, and internationally recognized methodological guidelines.

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